"On subjects from Superman to rock 'n' roll, from Donald Duck to the TV news, from soap operas and romance novels to the use of double speak in advertising, these lively essays offer students of contemporary media a comprehensive counterstatement to the conservatism that has been ascendant since the seventies in American politics and cultural criticism. Donald Lazere brings together selections from nearly forty of the most prominent marxist, feminist, and other leftist critics of American mass culture--from a dozen academic disciplines and fields of media activism. The collection will appeal to a wide range of students, scholars, and general readers." -- Book Jacket.

Carefully drawing on interdisciplinary communication research, The Republic of Mass Culture presents a lively analysis of the shifting objectives and challenges of the media industries.

On subjects from Superman to rock 'n' roll, from Donald Duck to the TV news, from soap operas and romance novels to the use of double speak in advertising, these lively essays offer students of contemporary media a comprehensive counterstatement to the conservatism that has been ascendant since the seventies in American politics and cultural criticism. Donald Lazere brings together selections from nearly forty of the most prominent Marxist, feminist, and other leftist critics of American mass culture-from a dozen academic disciplines and fields of media activism. The collection will appeal to a wide range of students, scholars, and general readers.

In his highly praised Republic of Mass Culture, James L. Baughman offers a lively analysis of the impact that the advent of television has had on America's media industries. He contends that because television had captured the largest share of the mass audience by the late 1950s, rival media were forced to target smaller, "sub-group" markets with novel content that ranged from rock 'n' roll for teenage radio listeners in the 1950s to the more sexually explicit films that began to appear in the 1960s. For this updated edition, Baughman includes in his discussion the effects of the new competitive realities of the 1990s on journalism, filmmaking, and broadcasting. The dominance of marketplace values, he argues, has further fragmented the mass audience, encouraged record-breaking mergers between media companies, and precipitated a steady and alarming decline in the quality of and public interest in journalism, a trend that may ultimately threaten American democracy.

Introduction: Mediated America: Americana as Hollywoodiana / Jan Olsson, Kingsley Bolton -- Italian marionettes meet cinematic modernity / Jan Olsson -- "A red-blooded romance"; or Americanizing early multi-reel feature cinema: the case of The spoilers / Joel Frykholm -- Song of the sonic body: noise, the audience, and early American moving picture culture / Meredith C. Ward -- Constructing the global vernacular: American English and the media / Kingsley Bolton -- You only live once: repetitions of crime as desire in the films of Sylvia Sidney, 1930-1937 / Esther Sonnet -- Punks! Topicality and the 1950s gangster bio-pic cycle / Peter Stanfield -- Importing evil: the American gangster, Swedish cinema, and anti-American propaganda / Ann-Kristin Wallengren -- Sun Yu and the early Americanization of Chinese cinema / Corrado Neri -- If America were really China or how Christopher Columbus discovered Asia / Gregory Lee -- Civil rights on the screen / Michael Renov -- Goodbye rabbit ears: visualizing and mapping the U.S. Digital TV transition / Lisa Parks -- Archival transitions: some digital propositions / Pelle Snickars -- Are Americans human? / Evelyn Ch'ien -- Afterword: Rethinking the American century / William Uricchio.

As a counterpart to research on the 1930s that has focused on liberal and radical writers calling for social revolution, David Welky offers this eloquent study of how mainstream print culture shaped and disseminated a message affirming conservative middle-class values and assuring its readers that holding to these values would get them through hard times. Through analysis of the era's most popular newspaper stories, magazines, and books, Welky examines how voices both outside and within the media debated the purposes of literature and the meaning of cultural literacy in a mass democracy. He presents lively discussions of such topics as the newspaper treatment of the Lindbergh kidnapping, issues of race in coverage of the 1936 Olympic games, domestic dynamics and gender politics in cartoons and magazines, Superman's evolution from a radical outsider to a spokesman for the people, and the popular consumption of such novels as the Ellery Queen mysteries, Gone with the Wind, and The Good Earth. Through these close readings, Welky uncovers the subtle relationship between the messages that mainstream media strategically crafted and those that their target audience wished to hear.