Key features include: NEW -- Four new industries are now represented, including health care, cigarettes, telecommunications, and commercial banking. Al of the case studies carried over from the previous edition have been significantly revised and updated. NEW -- The industry studies on computers and college sports have been completely rewritten for this edition. Each industry is framed within the structure-conduce-performance approach to industrial organization. The uniqueness of each industry and important international issues are examined throughout the text. Industries included in this edition are agriculture, petroleum, automobiles, beer, computers, college sports, airlines, motion picture entertainment, cigarettes, health care, telecommunications, and commercial banking.

The American Television Industry offers a concise and accessible introduction to TV production, programming, advertising, and distribution in the United States. The authors outline how programs are made and marketed, and furthermore provide an insightful overview of key players, practices, and future trends.

This book shows how the seventy largest corporations in America have dealt with a single economic problem: the effective administration of an expanding business. The author summarizes the history of the expansion of the nation's largest industries during the past hundred years and then examines in depth the modern decentralized corporate structure as it was developed independently by four companies—du Pont, General Motors, Standard Oil (New Jersey), and Sears, Roebuck. This 1990 reprint includes a new introduction by the author.

"The American Comic Book Industry and Hollywood is the first book to provide an industry perspective on the resurgence of comic books and their hugely successful Hollywood adaptations. It provides an accessible overview, including interviews with industry professionals and detailed case studies such as Batman, The Walking Dead, and Marvel"--