The collective wisdom of The American Management Association-right at your fingertips.

The collective wisdom of The American Management Association-right at your fingertips.

A crash course in getting significant business results from a Web site-at low cost Web Business Bootcamp focuses on activities that anyone can do to improve their online business, even with little cash and without technical sophistication. Richard Seltzer outlines the tasks that entrepreneurs and e-commerce managers typically delegate to experts without knowing enough to properly set goals, coordinate activities, or monitor progress-and then provides low-tech, low-cost techniques for making informed decisions and getting the hands-on experience needed to do smart business on the Internet. Businesses both large and small can apply his innovative ideas such as "flypaper" and "content-based Internet marketing"-effective strategies he has learned and used with his own Web site-to attract targeted traffic to their Web sites.