Alfred P. Sloan, Jr. led the General Motors Corporation to international business success by virtue of his brilliant managerial practices and his insights into the new consumer economy he and General Motors helped to produce. Sloan's business biography, My Years With General Motors, was an instant best seller when it was first published in 1964 and is still considered indispensable reading by modern business giants.

Alfred P. Sloan Jr. became the president of General Motors in 1923 and stepped down as its CEO in 1946. During this time, he led GM past the Ford Motor Company and on to international business triumph by virtue of his brilliant managerial practices and his insights into the new consumer economy he and GM helped to produce. Bill Gates has said that Sloan's 1964 management tome, My Years with General Motors, "is probably the best book to read if you want to read only one book about business." And if you want to read only one book about Sloan, that book should be historian David Farber's Sloan Rules. Here, for the first time, is a study of both the difficult man and the pathbreaking executive. Sloan Rules reveals the GM genius as not only a driven manager of men, machines, money, and markets but also a passionate and not always wise participant in the great events of his day. Sloan, for example, reviled Franklin Roosevelt and the New Deal; he firmly believed that politicians, government bureaucrats, and union leaders knew next to nothing about the workings of the new consumer economy, and he did his best to stop them from intervening in the private enterprise system. He was instrumental in transforming GM from the country's largest producer of cars into the mainstay of America's "Arsenal of Democracy" during World War II; after the war, he bet GM's future on renewed American prosperity and helped lead the country into a period of economic abundance. Through his business genius, his sometimes myopic social vision, and his vast fortune, Sloan was an architect of the corporate-dominated global society we live in today. David Farber's story of America's first corporate genius is biography of the highest order, a portrait of an extraordinarily compelling and skillful man who shaped his era and ours.

The story of the ghostwriting of Alfred P. Sloan's best-selling memoir, General Motor's attempts to block the book's publication, and the author's eventual triumph over the corporation. Published in 1964, My Years with General Motors was an immediate best-seller and today is considered one of the few classic books on management. The book is the ghostwritten memoir of Alfred P. Sloan, Jr. (1875-1966), whose business and management strategies enabled General Motors to overtake Ford as the dominant American automobile manufacturer in the 1920s and 1930s. What has been largely unknown until now is that My Years with General Motors was almost not published. Although it was written with the permission of General Motors -- and slated for publication in October 1959 -- at the last minute General Motors tried to suppress the book out of fears that some of the material in it could become evidence in an antitrust action against the company. This book, by John McDonald, Sloan's ghostwriter, tells the behind-the-scenes story of the book's writing, its attempted suppression, and the lawsuit that eventually led to its publication. McDonald's narrative is partly the David-and-Goliath story of a lone journalist taking on the world's then-largest corporation and partly a study of strategy in its own right. McDonald's struggle to publish the book led him to navigate a complicated course among the competing interests of General Motors, Fortune magazine (his employer), and Time, Inc. (Fortune's owner). In many ways this "book about the book" parallels the Sloan book as a tale of successful, brilliantly planned strategy.

A path-breaking journey into the brain, showing how perception, thought, and action are products of "maps" etched into your gray matter--and how technology can use them to read your mind.

This two-volume collection looks at the life and work of Alfred Pritchard Sloan, Jr. (1875-1966), chief executive of General Motors from 1923 to 1946, whose unique and ahead-of-its-time management style left an indelible mark on business and management studies.Also featuring an extensive bibliography, this set will prove valuable to business students and researchers alike.

During World War II, Luis W. Alvarez participated in the Allies’ development of radar at the MIT Radiation Laboratory, and of the atomic bomb at Los Alamos. He then worked as an experimental physicist on cyclotrons, particle accelerators and bubble chambers at UC-Berkeley with Ernest Lawrence. Later in life, he used cosmic rays to “X ray” an Egyptian pyramid, developed a new theory about the extinction of the dinosaurs, and won the 1968 Nobel prize in physics for his work on elementary particles. In this autobiography, Alvarez shares insights on the process of scientific discovery, risk-taking in science and how theoretical and experimental physics interact. “[A] delightful autobiography... [A] fascinating book... It should be read by everyone who is interested in science and adventure, or who just wants to meet one of our most fascinating contemporaries.” — James Trefil, New York Times Book Review “Beyond its self-portrait, Alvarez provides an exceptionally clear view of the world of science.” — Alan Lightman, Washington Post Book World “This is a richly absorbing autobiography... Personally as well as scientifically forthright and plainspoken, [Alvarez] holds the reader with the story of his life as a scientist, much of the time at Berkeley, Calif., working with such men as Robert Oppenheimer, Ernest Lawrence and Enrico Fermi.” — Publishers Weekly “A gripping book. It succeeds well in making the scientific experience and the excitement of discovery accessible to the general reader.” — Richard L. Garwin,Physics Today “A fascinating life.” — Elena Brunet, Los Angeles Times “One of the best popular books on science to emerge from the laboratory in years.” — Henry Kisor, Chicago Sun-Times “Luis W. Alvarez has an unsurpassed reputation among scientists for a lifelong record of crucial participation in important discoveries in pure and applied science. In this book he performs an additional service by revealing his thought processes.” — Philip Abelson, Science Advisor, American Association for the Advancement of Science