This book examines the deeper meaning of the advent of the Al Jazeera Media Network with regard to ongoing debates on global communication ethics, not only in the global public sphere but also in terms of its influence on new non-Western approaches to media ethics. Rather than simply calling for international perspectives on media ethic is a unique and significant addition to the literature on the topic. The book investigates whether Al Jazeera’s vision, mission, and operations are actually inspired by the New World Information Order debates over contra-flow and hegemony. Further, the book identifies ways of developing new non-Western approaches to global communication ethics, as it suggests injecting more cosmopolitanism in global news reporting and commentary.

With more than fifty million viewers, Al Jazeera is one of the most widely watched news channels in the world. It's also one of the most controversial. Set up by the eccentric Emir of Qatar, who turned a failed BBC Arabic television project into an Arab news channel, Al Jazeera quickly became a household name after September 11th by delivering some of the biggest scoops in television history, including airing a taped speech from Osama bin Laden. Lambasted as a mouthpiece for Al Qaeda, little is actually known about Al Jazeera and its operations. Financed by one of the weathiest countries in the world, Al Jazeera quickly established itself as the premiere news channel in the Islamic world by covering events Arabs cared about in a way they had never seen before. However, accusations of ties to Al Qaeda continue to plague it. Their journalists have been accused of spying for everyone from Mossad to Saddam Hussein, sometimes simultaneously. This the story behind the Arab news channel that makes the news.

Al Jazeera is one of the most widely watched news channels in the world--and one of the most controversial. A noted journalist speculates on the potentially dramatic effects of the network's new station on the Western world while uncovering the true story behind one of the most influential media outlets.

This book analyzes how and why Al Jazeera English (AJE) became the channel of choice to understand the massive protests across the Arab world 2011. Aiming to explain the ‘Al Jazeera moment,’ it tracks the channel’s bumpy road towards international recognition in a longitudinal, in-depth analysis of the channel’s editorial profile and strategies. Studying AJE from its launch in mid-November 2006 to the ‘Arab Spring’, it explains and problematizes the channel’s ambitious editorial agenda and strategies, examines the internal conflicts, practical challenges and minor breakthroughs in its formative years. The Al Jazeera-phenomenon has received massive attention, but it remains under-researched. The growth of transnational satellite television has transformed the global media landscape into a complex web of multi-vocal, multimedia and multi-directional flows. Based on a combination of policy-, production- and content analysis of comprehensive empirical data the book offers an innovative perspective on the theorization of global news contra-flows. By problematizing the distinctive characteristics of AJE, it examines the strategic motivation behind the channel and the ways in which its production processes and news profile are meant to be different from its Anglo-American competitors. These questions underscore a central nexus of the book: the changing relationship between transnational satellite news and power.

Al-Jazeera, the independent, all-Arab television news network based in Qatar, emerged as ambassador to the Arab world in the events following September 11, 2001. Arabic for "the peninsula," Al-Jazeera has "scooped" the western media conglomerates many times. With its exclusive access to Osama Bin Laden and members of the Taliban, its reputation has been burnishing quickly through its exposure on CNN, even as it strives to maintain its independence as an international free press news network. Al-Jazeera sheds light on the background of the network: how it operates, the programs it broadcasts, its effects on Arab viewers, the reactions of the West and Arab states, the implications for the future of news broadcasting in the Middle East, and its struggle for a free press and public opinion in the Arab world.

The battle for hearts and minds in the Middle East is being fought not on the streets of Baghdad, but on the newscasts and talk shows of Al Jazeera. The future of China is being shaped not by Communist Party bureaucrats, but by bloggers working quietly in cyber cafes. The next attacks by al Qaeda will emerge not from Osama bin Laden's cave, but from cells around the world connected by the Internet. In these and many other instances, traditional ways of reshaping global politics have been superseded by the influence of new media--satellite television, the Internet, and other high-tech tools. What is involved is more than a refinement of established practices. We are seeing a comprehensive reconnecting of the global village and a reshaping of how the world works. Al Jazeera is a paradigm of new media's influence. Ten years ago, there was much talk about "the CNN effect," the theory that news coverage--especially gripping visual storytelling--was influencing foreign policy throughout the world. Today, "the Al Jazeera effect" takes that a significant step further. The concept encompasses the use of new media as tools in every aspect of global affairs, ranging from democratization to terrorism, and including the concept of "virtual states." "The media" are no longer just the media. They have a larger popular base than ever before and, as a result, have unprecedented impact on international politics. The media can be tools of conflict and instruments of peace; they can make traditional borders irrelevant and unify peoples scattered across the globe. This phenomenon, the Al Jazeera effect, is reshaping the world.