The Commercial Aviation War-Zone has been characterized by the incessant battles for market domination waged between the duopoly of industry behemoths, Airbus & Boeing, raging on for almost half a century now with the sworn transatlantic rivals frequently exchanging airplane salvos and technology barbs targeted precisely at each other. This work on the Airbus vs. Boeing arch-rivalry; an outright multi-decennial cliffhanger, especially in the commercial narrow body aircraft market; decrypts & unravels the relative strategy playbooks as well as game plans of the two aerospace giants in an unbiased longitudinal analysis. It deciphers Airbus' meteoric rise in the narrow body aircraft market starting out as a virtual industry underdog & rookie to become a worthy & equal adversary within a span of 3 decades. The analysis unravels & chronicles as to how Airbus challenged the market hegemony of Boeing, a clearly overmatched foe, by effectively taking on and tactically undercutting its marketing juggernaut & financial heft to become its nemesis. It further shows how Boeing persisted with its mostly wide body obsessed product strategy in the 'War of Competing Strategy Orientations & Foci' for decades with the reactive strategy focus & posture adopted for the narrow body market ultimately scripting its fall from grace. The unbiased longitudinal analysis unravels as to how one side has played it out smartly; 'Outfoxing' the 'In-the-Lead' enemy; to being almost on the verge of mounting the final push towards summiting the narrow body market peak before the massive avalanche hit while the other messed it up terribly in 'The Death Zone', necessitating a difficult MEDEVAC mission and a subsequent re-routing straight to the maintenance hangar for a long impending overhaul visit... What this two-part series could be best compared to is a half time game review & match analysis from the strategy perspective... If you love Aviation and/or are smitten by Strategy, then this is the flight and the window seat for you in the first class! Hop on!

The Part-2 of this multi-part series opens at the heights of the tensions of the Cold War years, in form, of the diplomatic cacophony and chaos that followed the capture of Gary Powers, the U-2 pilot, during one of the U-2 overflights over Soviet Union which brought the U.S. manned aerial surveillance program in public domain followed by the nuclear flash point of the Cuba Missile Crisis of 1962. From the heights of Cold War tensions the action moves to the depths of the oceans and takes a deep dive into the loss of two U.S. nuclear-powered submarines to the ocean floor through the 1960s decade. The ban on atmospheric nuclear testing and expansion of the nuclear club, following the addition of France and China to it overtly along with Israel’s covert ingress, come next on the radar followed by the Limited Test Ban Treaty of 1963 which saved the world from the atmospheric testing of nuclear weapons while also effectively limiting the scope of the nuclear arms race between the two superpowers from going towards very high-yield thermonuclear weapons. The commercialization of nuclear power and the seminal Nuclear Non-Proliferation Treaty (NPT) of 1968 were the other major highlights of the extraordinary decade of 1960-1970.

On July 16, 1945, the 'Trinity' Test effectively brought about the transformation of the ‘American Prometheus’ into the ‘Destroyer of Worlds’ along with an expedited dawn of the nuclear age as the Laws of Physics were successfully reappraised by the Homo Sapiens. However, the initial premise and the hopeful promise of the creation of a ‘Super Weapon’ to end all wars has remained more or less a chimera for humanity even after 7+ decades of its genesis. The dawn of the nuclear age; following Trinity and the subsequent atomic bombing of Hiroshima & Nagasaki; unleashed the Cold War-era with nuclear weapons effectively becoming the 'Hanging Sword of Damocles’, as famously described by JFK, with the possibility of a potential nuclear catastrophe by accident, miscalculation or madness staying as a very real possibility throughout and the extinction of Homo Sapiens from planet Earth, just a matter of seconds, which fortunately was somehow averted on multiple occasions and humanity, somehow, managed to survive. Part 1 of this multi-part book series; based on recently declassified documents by the CIA , the U.S. State Department, KGB after the end of Cold War and other international agencies; focuses on the evolution of atomic age from its genesis during World War II till 1960.

Three top Wall Street analysts reveal enduring lessons in sustainable success from the great industrial titans—the high-tech companies of their day—to the disruptors that now dominate the economy. Before Silicon Valley disrupted the world with new technologies and business models, America’s industrial giants paved the way. Companies like General Electric, United Technologies, and Caterpillar were the Google and Amazon of their day, setting gold standards in innovation, growth, and profitability. Today’s leaders can learn a great deal from their successes, as well as their missteps. In this essential guide, three veteran Wall Street analysts reveal timeless lessons from the titans of industry—and offer battle-tested survival tactics for an ever-changing world. You’ll learn: how GE became the largest company on earth—only for a culture of arrogance to set in motion the largest collapse in history how Boeing reassessed risks, raised profits—and tragically lost its balance how Danaher avoided the pitfalls of tremendous success—by continually reinventing itself how Honeywell experienced a near-fatal cultural breakdown—and executed a flawless turnaround how Caterpillar relied too much on forecasting, lost billions—and rallied by recommitting to the basics Filled with illuminating case studies and brilliant in-depth analysis, this invaluable book provides a multitude of insights that will help you weather market upheavals, adapt to disruptions, and optimize your resources to your best advantage. You’ll learn hard-won lessons in innovation, growth, resilience, and operational excellence, as well as the time-proven fundamentals of continuous improvement for lasting success. In the end, you’ll have your own personal toolbox of useful takeaways from more than a century’s worth of data, experience, wisdom, and can-do spirit, courtesy of some of the greatest business enterprises of all time. This is how manufacturers survived the first disruptors of technology—and how today’s giants can survive and thrive during continuous cycles of disruption.

The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late 1990s, Europe’s Airbus overtook America’s Boeing as the preeminent aircraft manufacturer. However, Airbus quickly succumbed to the same complacency it once challenged, and Boeing regained its precarious place on top. Now, after years of heated battle and mismanagement, both companies face the challenge of serving burgeoning Asian markets and stiff competition from China and Japan. Combining insider knowledge with vivid prose and insight, John Newhouse delivers a riveting story of these two titans of the sky and their struggles to stay in the air.

This book aims to provide comprehensive coverage of the field of air transportation, giving attention to all major aspects, such as aviation regulation, economics, management and strategy. The book approaches aviation as an interrelated economic system and in so doing presents the “big picture” of aviation in the market economy. It explains the linkages between domains such as politics, society, technology, economy, ecology, regulation and how these influence each other. Examples of airports and airlines, and case studies in each chapter support the application-oriented approach. Students and researchers in business administration with a focus on the aviation industry, as well as professionals in the industry looking to refresh or broaden their knowledge of the field will benefit from this book.