Poised for takeoff on that hot morning in April 2005, the Airbus A380 had the purposeful, powerful presence of a giant predatory bird. With its enormous gulled wings, imperiously tall tail, and broad, domed forepeak, it looked ready to take on the world. And along the way, it has had plenty of supporters—and critics. No civil airliner since the supersonic Concorde has aroused such emotion, such fascination, and such cause célèbre. To a confident Airbus and the thousands of awestruck workers who cheered it into that cloudless sky over Toulouse, it means so much more. The European company has been transformed under the broad wings of this incredible project into a single corporate entity—from a loose consortium into a new, more dynamic force to challenge its worthy adversary Boeing in every market sector.

The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late 1990s, Europe’s Airbus overtook America’s Boeing as the preeminent aircraft manufacturer. However, Airbus quickly succumbed to the same complacency it once challenged, and Boeing regained its precarious place on top. Now, after years of heated battle and mismanagement, both companies face the challenge of serving burgeoning Asian markets and stiff competition from China and Japan. Combining insider knowledge with vivid prose and insight, John Newhouse delivers a riveting story of these two titans of the sky and their struggles to stay in the air.

Bogen fortæller om det europæiske og amerikanske samarbejde, der udviklede Airbus.

A revealing, behind-the-scenes look at the development of the biggest commercial aircraft ever built. With 200 colour photos, this book takes readers through the drama of the A380 project, introducing all the key players and unravelling the controversies surrounding its development.

By welding the European aerospace industry into a cohesive force and directing the pace of technological change in civil air transport, Airbus Industrie has successfully challenged the competition and now ranks as one of the world's largest commercial jetliner manufacturers. Airbus traces the history of Airbus Industrie's rise to greatness, describing the consortium's head-to-head match with Boeing, and how it is revolutionizing the airliner industry. Each Airbus model is covered in detail.

The aircraft manufacturer Airbus was established in 1970 by the French, German and UK governments (with the Spanish government joining a year later) in order to develop a coordinated and collaborative European response to the dominance of the global civil aviation market by American companies. Since October 2006, following the decision by BAE Systems to sell its stake in the company, Airbus has been wholly owned by EADS (a joint venture between its French, German and Spanish parent companies).Recent Developments with Airbus (HC 427-I) examines recent challenges faced by Airbus, including reduced competitiveness as a result of the weak US dollar, delays and cost overruns in its flagship A380 aircraft, its restructuring programme, and the financing of the A350 XWB project. It also looks at the future role for the UK Government and the Regional Development Agencies, the implementation of the UK's National Aerospace Technology Strategy, and the impact of the current World Trade Organization (WTO) dispute between the US and the European Union (EU) over government subsidies.Given the fact that the sale of BAE's stake in the company has left the UK without a significant shareholding in

Every 7 minutes, an A380 takes off or lands somewhere in the world...??The Airbus was initially designed and developed in order to provide a contender to the Boeing's growing monopoly of the skies in the biggest large-aircraft market in the world. Ambitious in design, the undertaking seemed mammoth. Yet scores of aviation engineers and pilots worked to get the design off the ground and the Airbus in our skies. This double-decker, wide-body, 4 engine jet airliner promised to redefine expectations when it came to commercial flight. Five years on from its launch, Graham Simons provides us with this, an impressively illustrated narrative history of the craft, its achievements, and the legacy it looks set to provide to a new generation of aviation engineers, enthusiasts and passengers.??Operated by airlines such as Emirates, Singapore Airlines, Quantas and Lufthansa, the story of the A380 could be said to represent the story of modern-day travel itself, characterised by major technological advances across the world that constantly push the boundaries of expectation. ??Sure to appeal broadly across the market, this is very much a commemorative volume, preserving the history of this iconic craft in words and images.