Experts who have been studying Baby Boomers for decades provide their insights on the how Boomers may respond to marketing, the workplace, financial and economic issues, use of leisure time, health, food service, and grandparenting.

Therapy with Men after Sixty is a breakthrough book for professionals that helps them open their clients’ minds to new ways of thinking, behaving, and feeling about the aging process. The authors adopt a realistic but optimistic tone as they carefully examine the psychological, relational, and sexual aspects of life after 60, while also dispelling common myths. Topics addressed include how to build and maintain Psychological Well Being, have quality relationships, build self-esteem, and deal with crisis and loss. Practical topics, such as financial issues, living situations, and relationships with adult children and grandchildren are addressed through guidelines, skill exercises, and case studies. Each chapter helps mental health professionals to account for individual, couple, cultural, and value differences, making this an unparalleled resource for helping men successfully meet the challenges of aging.

Confronting taboos and misunderstandings about sexuality and aging, Couple Sexuality After 60: Intimate, Pleasurable, and Satisfying motivates couples to embrace sex and sexuality in their 60s, 70s, and 80s. The book busts two extreme myths—that people over 60 cannot and should not be sexual and that the best way to be sexual is to emphasize eroticism, using sex toys, and "kinky sex". Using a variable, flexible approach to couple sexuality based on the Good Enough Sex (GES) model, this book places the essence of sexuality in pleasure-oriented touching, not individual sex performance. Barry and Emily McCarthy introduce a new sexual mantra of "desire/pleasure/eroticism/satisfaction" with the goal of presenting a healthy model of sexuality to replace the traditional double standard that couples learn in young adulthood. Specific chapters focus on important areas like coming to terms with the new normal, female–male sexual equity, satisfaction being about more than intercourse and orgasm, valuing synchronous and asynchronous sexuality, psychobiosocial approaches to sexuality, and more. In addition to aging heterosexual couples, single individuals and queer couples will find this book interesting. Additionally, sexual health clinicians and sex therapists with clients over the age of 60 will find this a fascinating read.

"Employing an equal measure of modesty and irreverence, she probes the mystery and depth of the enjoyment of physical love at a later stage of life. Through interviews, lectures, and her own analysis - including forays into areas such as tantric sex - she invites the reader on a journey to the heart of this unrecognised territory. It turns out that emotional intimacy plays a huge role in maintaining a sex life as you age. The quality of a relationship obviously matters a lot in being able to take your time, trust your partner, and explore a sexuality that's more sensual and more playful than that of earlier years. It's all about knowing how to take pleasure as it comes, rather than focussing on what could be a This is what characterises a less impulsive, but more erotic, sexuality. And it's not less satisfying, either. Far from it."

What happens when, long-partnered and no longer youthful, we are suddenly left alone and uncoupled? Here is a book that embraces the will, the spirit of such a challenge. Here are stories of how an older man or woman may avoid a barren middle age. Of how to imbue our later years with heft, meaning and delight, self-renewal thick with surprise and discovery. Here are concerns that grievously affect our burgeoning aging community as most of us over 70 now live alone, matters that resonate as well for retired couples. Say Yes! is neither guide nor manual. Rather, it is the narrator's intimate recountings of loss and aloneness. But also possibilities for a thrilling, reconfigured reality, an abundance of bountiful awakenings for wishful readers who may become heartened and emboldened. Do we latch on? Or do we accept a conventional stasis, a sedate conformity. A digging in from fear of the untried. The author is 60 when her husband of 36 years dies of pancreatic cancer. Bereft, an opportunity arises. She takes an impulsive trip to Florence, Italy. From this, her life catapults beyond the mundane as she travels by herself to other European cities, writes a book, moves to New York. Enriched by strangers, she finds celebration in being alone, enters into passions old and new with verve and grit. Standing firm is her staunch refusal to accept a life of marking time devoid of vigorous well-being. Why move beyond what comfortably suits? To vanquish doubt, dread, despair. To savor the largesse of our world in adventurous new ways. How does one begin? Say Yes!

A Frenchwoman's advice for how women—and men—of a certain age can enjoy love, sex, and desire in their sixties and seventies and beyond. With wit and a soupçon of irreverence, Marie de Hennezel shows that there is no age limit for erotic joy. Through interviews with countless older French women and men, de Hennezel uncovers a plethora of tips for enjoying a rich and satisfying sex life after age sixty. She suggests that perhaps the most important point is to have a positive self-image—to love yourself—and instead of worrying about wrinkles and other outward signs of aging, to cultivate an inner youthfulness, which, combined with a certain maturity, she says, can be sexier than youth all by itself. It is better to skip the plastic surgery and intense workouts at the gym and focus on sensuality, pleasure, and emotional intimacy instead. Other tips for how to keep that certain je ne sais quoi include forgetting about sexual performance, shifting from thinking about the body you have (how it looks in the mirror) to focusing on the body you are (how it feels), and being able to surrender during love and sex. Bringing a sense of humor and a bit of playfulness to the boudoir doesn't hurt either.

LIFE CAN BE RICH AND FULL--AT ANY AGE You may be getting older but love and sex are still a vital part of your life. Here is the book that speaks to your concerns about sex beyond the middle years. Two leading experts have completely updated and revised the classic guide on the subject to address the needs of our changing world in the new millennium. Inside you'll find: - The truth about aging and how it affects sexual desire and lovemaking - A thorough guide to common medical problems--and solutions - New drugs that can improve and enhance sexuality--including the latest on Viagra - Research on post-menopausal changes - A detailed look at the procedures for easing and solving sexual problems - Practical strategies for finding new relationships and staying sexually fit - Advice to help your adult children understand your new relationships