Advertising Communications and Promotion Management
Title | Advertising Communications and Promotion Management PDF eBook |
Author | John R. Rossiter |
Publisher | |
Pages | 640 |
Release | 1998 |
Genre | Advertising |
ISBN | 9780071155144 |
This edition of this bestselling advertising and promotion management text contains a wealth of radically new material, although it is still based on the highly-regarded Rossiter and Percy framework. It is primarily aimed at students at the MBA level who are taking courses in advertising management or marketing communications, rather than undergraduates taking descriptive courses in advertising. Although much of the coverage is radically new, the text is based upon the highly-regarded Rossiter-Percy framework for advertising communications and promotion management introduced in the first edition in 1987. The new name for the revision reflects the integration of mainstream advertising with corporate communications, direct response advertising, and promotions. A completely new section, Part 5, covers integrated communications strategy. Part 6 on Media Strategy has been expanded to incorporate both traditional advertising media and the new media. A broader perspective has been taken throughout the new edition, with more emphasis on corporate communications and business products and services in addition to the traditional focus on consumer packaged goods.
Promotion Management & Marketing Communications
Title | Promotion Management & Marketing Communications PDF eBook |
Author | Terence A. Shimp |
Publisher | |
Pages | 732 |
Release | 1993 |
Genre | Business & Economics |
ISBN | 9780030767487 |
Advertising and Promotion Management
Title | Advertising and Promotion Management PDF eBook |
Author | John R. Rossiter |
Publisher | |
Pages | 649 |
Release | 1987-01-01 |
Genre | Advertising |
ISBN | 9780071002783 |
Advertising Promotion Management
Title | Advertising Promotion Management PDF eBook |
Author | Rossiter |
Publisher | McGraw-Hill Companies |
Pages | 649 |
Release | 1988-05-01 |
Genre | Advertising |
ISBN | 9780070539082 |
Introduction to Advertising and Promotion
Title | Introduction to Advertising and Promotion PDF eBook |
Author | George Edward Belch |
Publisher | McGraw-Hill/Irwin |
Pages | 840 |
Release | 1995 |
Genre | Business & Economics |
ISBN | 9780256136968 |
Sales Promotion Management
Title | Sales Promotion Management PDF eBook |
Author | John A. Quelch |
Publisher | |
Pages | 376 |
Release | 1989 |
Genre | Business & Economics |
ISBN |
Introduction to Advertising and Promotion Management
Title | Introduction to Advertising and Promotion Management PDF eBook |
Author | George Eugene Belch |
Publisher | |
Pages | 770 |
Release | 1990 |
Genre | |
ISBN |