Kleppner's Advertising Procedure
Title | Kleppner's Advertising Procedure PDF eBook |
Author | W. Ronald Lane |
Publisher | Prentice Hall |
Pages | 0 |
Release | 2011 |
Genre | Advertising |
ISBN | 9780136110828 |
For undergraduate Advertising courses. An all-inclusive introduction to the exciting and dynamic world of advertising. Kleppner's Advertising Procedure introduces students to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides students with a clear, comprehensive look at the roles practitioners play from three key perspectives: a firm's marketing/advertising department, an ad agency professional, and media executives. The eighteenth edition reflects how new media has changed advertising.
Kleppner's Advertising Procedure
Title | Kleppner's Advertising Procedure PDF eBook |
Author | Thomas Russell |
Publisher | |
Pages | 744 |
Release | 1990 |
Genre | Business & Economics |
ISBN |
Advertising Procedure
Title | Advertising Procedure PDF eBook |
Author | Otto Kleppner |
Publisher | Prentice Hall |
Pages | 782 |
Release | 1973 |
Genre | Business & Economics |
ISBN |
Kleppner's Advertising Procedure
Title | Kleppner's Advertising Procedure PDF eBook |
Author | Nogid |
Publisher | Ginn Press |
Pages | 696 |
Release | 1996-12 |
Genre | Business & Economics |
ISBN | 9780536595935 |
Kleppner's Advertising Procedure
Title | Kleppner's Advertising Procedure PDF eBook |
Author | Otto Kleppner |
Publisher | |
Pages | 712 |
Release | 1988 |
Genre | Business & Economics |
ISBN |
Kleppner's Advertising Procedure
Title | Kleppner's Advertising Procedure PDF eBook |
Author | Lane W. Ronald |
Publisher | Pearson Education India |
Pages | 790 |
Release | 2008-09 |
Genre | Advertising |
ISBN | 9788131719558 |
Advertising Procedure
Title | Advertising Procedure PDF eBook |
Author | Otto Kleppner |
Publisher | Prentice Hall |
Pages | 664 |
Release | 1979 |
Genre | Business & Economics |
ISBN |