The Law of Advertising, Marketing and Promotions
Title | The Law of Advertising, Marketing and Promotions PDF eBook |
Author | David H. Bernstein |
Publisher | Law Journal Seminars Press |
Pages | |
Release | 2017-10-28 |
Genre | Law |
ISBN | 9781588521729 |
The Law of Advertising, Marketing and Promotions explains the complex and evolving legislative, regulatory, court-based, and self-regulatory rules governing advertising content and practices.
Advertising and Marketing Law in Canada
Title | Advertising and Marketing Law in Canada PDF eBook |
Author | Brenda L. Pritchard |
Publisher | |
Pages | 540 |
Release | 2012 |
Genre | Advertising laws |
ISBN | 9780433472131 |
Canadian Advertising & Marketing Law
Title | Canadian Advertising & Marketing Law PDF eBook |
Author | David M. W. Young |
Publisher | |
Pages | |
Release | 1990 |
Genre | Advertising laws |
ISBN | 9780459350710 |
Advertising & Marketing Law
Title | Advertising & Marketing Law PDF eBook |
Author | Rebecca Tushnet |
Publisher | |
Pages | 847 |
Release | 2012 |
Genre | Advertising laws |
ISBN |
Advertising and Marketing Law: Cases and Materials, 3d Ed
Title | Advertising and Marketing Law: Cases and Materials, 3d Ed PDF eBook |
Author | Eric Goldman |
Publisher | |
Pages | 662 |
Release | 2016-11-30 |
Genre | |
ISBN | 9781540616883 |
This is a casebook on advertising and marketing law. Due to the length of the book (1,400 pages in total), we have broken the book into 2 volumes. This is the order page for Volume 2. You can find the order page for Volume 1 at https://www.createspace.com/6744588. The book's table of contents: Volume 1 Preface Chapter 1: Overview Chapter 2: What is an Advertisement? Chapter 3: False Advertising Overview Chapter 4: Deception Chapter 5: Omissions and Disclosures Chapter 6: Special Topics in Competitor Lawsuits Chapter 7: Consumer Class Actions Chapter 8: False Advertising Practice and Remedies Chapter 9: Other Business Torts Volume 2 Chapter 10: Copyrights Chapter 11: Brand Protection and Usage Chapter 12: Competitive Restrictions Chapter 13: Featuring People in Ads Chapter 14: Privacy Chapter 15: Promotions Chapter 16: The Advertising Industry Ecosystem-Intermediaries and Their Regulation Chapter 17: Case Studies While we've done our best to make the hard copy version of the book useful to you, the hard copy is missing some key features, such as an index and color images. Therefore, if you would like a PDF version of the book to complement your hard copy version, just email a copy of your purchase receipt for the hard copy to Professor Goldman ([email protected]) and he will email you a PDF at no extra cost.
Advertising and Public Relations Law
Title | Advertising and Public Relations Law PDF eBook |
Author | Carmen Maye |
Publisher | Routledge |
Pages | 431 |
Release | 2019-06-25 |
Genre | Business & Economics |
ISBN | 1351051725 |
Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech, some of the most dynamic and prevalent areas of professional communications today. This updated third edition explores the categorization of different kinds of speech and their varying levels of First Amendment protection as well as common areas of litigation for communicators such as defamation, invasion of privacy, and copyright and trademark infringement. Features of this edition include: A new chapter on Internet-related laws affecting advertising and public relations speech. History and background of major legal theories affecting professional communicators. Extended excerpts from major court decisions. Overviews of relevant federal and state regulatory schemes, including those promulgated and enforced by the FTC, FCC, FDA and others. Appendices providing a legal glossary, a chart of the judicial system, sample model releases and copyright agreement forms. The volume is developed for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.
Advertising & Marketing Law
Title | Advertising & Marketing Law PDF eBook |
Author | Rebecca Tushnet |
Publisher | Independently Published |
Pages | 412 |
Release | 2019-01-02 |
Genre | Advertising laws |
ISBN | 9781790833627 |
This is a casebook on advertising and marketing law. Due to the length of the book, we have broken the book into 2 volumes. This is the order page for Volume 2. The book's table of contents: Volume 1PrefaceChapter 1: OverviewChapter 2: What is an Advertisement?Chapter 3: False Advertising OverviewChapter 4: DeceptionChapter 5: Omissions and DisclosuresChapter 6: Special Topics in Competitor LawsuitsChapter 7: Consumer Class ActionsChapter 8: False Advertising Practice and RemediesVolume 2Chapter 9: Other Business TortsChapter 10: CopyrightsChapter 11: Brand Protection and UsageChapter 12: Competitive RestrictionsChapter 13: Featuring People in AdsChapter 14: PrivacyChapter 15: PromotionsChapter 16: The Advertising Industry Ecosystem-Intermediaries and Their RegulationChapter 17: Case Studies in Food and DrugsWhile we've done our best to make the hard copy version of the book useful to you, the hard copy is missing some key features, such as an index and color images. Therefore, if you would like a PDF version of the book to complement your hard copy version, just email a copy of your purchase receipt for the hard copy to Professor Goldman ([email protected]) and he will email you a PDF at no extra cost.