Advertising in Our Economy
Title | Advertising in Our Economy PDF eBook |
Author | Neil H. Borden |
Publisher | |
Pages | 301 |
Release | 1945 |
Genre | |
ISBN |
Advertising in Our Economy
Title | Advertising in Our Economy PDF eBook |
Author | Neil Hopper Borden |
Publisher | |
Pages | 324 |
Release | 1949 |
Genre | Advertising |
ISBN |
Advertising
Title | Advertising PDF eBook |
Author | Liz McFall |
Publisher | SAGE |
Pages | 218 |
Release | 2004-02-18 |
Genre | Business & Economics |
ISBN | 1446232484 |
Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence. Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch′, but by the interaction of institutional, organisational and technological forces.
The Economic Implications of Advertising (RLE Advertising)
Title | The Economic Implications of Advertising (RLE Advertising) PDF eBook |
Author | Otto John Firestone |
Publisher | Routledge |
Pages | 230 |
Release | 2013-05-02 |
Genre | Business & Economics |
ISBN | 1136670149 |
Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere. First published in 1967.
The Economics of Advertising
Title | The Economics of Advertising PDF eBook |
Author | Richard Schmalensee |
Publisher | Amsterdam : North-Holland Publishing Company |
Pages | 338 |
Release | 1972 |
Genre | Business & Economics |
ISBN |
Advertising in Developing and Emerging Countries
Title | Advertising in Developing and Emerging Countries PDF eBook |
Author | Emmanuel C. Alozie |
Publisher | CRC Press |
Pages | 346 |
Release | 2016-03-23 |
Genre | Business & Economics |
ISBN | 1317184998 |
This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to improve the socio-economic condition of their citizens. Advertising in Developing and Emerging Countries illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies with a multifaceted analysis of the role of advertising in an interdependent global economy. The contributors, academic and professional, with world wide experiences, examine the unique political, cultural and religious systems that affect advertising in a country, in both Western and non-Western contexts, and chart the consequences of its development from democratization to privatization to cultural hegemony. Emmanuel C. Alozie has put together an essential and unique book for scholars and students of public relations, advertising, marketing, media and international studies, as well as practitioners, those teaching and undertaking professional courses, and researchers in this critical field.
Advertising in Our Economy
Title | Advertising in Our Economy PDF eBook |
Author | Neil Hopper Borden |
Publisher | Ayer Company Pub |
Pages | |
Release | 1978-12-01 |
Genre | |
ISBN | 9780405111723 |