Advertising in India
Title | Advertising in India PDF eBook |
Author | Oma Gupta |
Publisher | Gyan Publishing House |
Pages | 240 |
Release | 2005 |
Genre | Advertising |
ISBN | 9788178353081 |
1. Advertising, History, Changing Face and Ethics 2. Scanning Advertisements 3. Advertising Media, Agency Impact 4. Sex in Advertising5. Advertising and Potrayal of Women 6. Impact of Advertising on Rural India 7. Targeting the Consumer 8. Importance of Business Communication Index
The Yoga of Max's Discontent
Title | The Yoga of Max's Discontent PDF eBook |
Author | Karan Bajaj |
Publisher | Penguin |
Pages | 338 |
Release | 2016-05-03 |
Genre | Fiction |
ISBN | 0698192044 |
“A beautifully rendered epic journey . . . . The novel works on many levels and excels at them all.” —New York Journal of Books In this captivating and surprising novel of spiritual discovery—a No. 1 bestseller in India—a young American travels to India and finds himself tested physically, emotionally, and spiritually. Max Pzoras is the poster child for the American Dream. The child of Greek immigrants who grew up in a dangerous New York housing project, he triumphed over his upbringing and became a successful Wall Street analyst. Yet on the frigid December night he’s involved in a violent street scuffle, Max begins to confront questions about suffering and mortality that have dogged him since his mother’s death. His search takes him to the farthest reaches of India, where he encounters a mysterious night market, almost freezes to death on a hike up the Himalayas, and finds himself in an ashram in a drought-stricken village in South India. As Max seeks answers to questions that have bedeviled him—can yogis walk on water and live for 200 years without aging? Can a flesh-and-blood man ever achieve nirvana?—he struggles to overcome his skepticism and the pull of family tugging him home. In an ultimate bid for answers, he embarks on a dangerous solitary meditation in a freezing Himalayan cave, where his physical and spiritual endurance is put to its most extreme test. By turns a gripping adventure story and a journey of tremendous inner transformation, The Yoga of Max's Discontent is a contemporary take on man's classic quest for transcendence.
Advertising in Rural India
Title | Advertising in Rural India PDF eBook |
Author | Tej K. Bhatia |
Publisher | |
Pages | 333 |
Release | 2000 |
Genre | Advertising |
ISBN | 9784872977820 |
Advertising Management
Title | Advertising Management PDF eBook |
Author | C. L. Tyagi |
Publisher | Atlantic Publishers & Dist |
Pages | 452 |
Release | 2004 |
Genre | Advertising |
ISBN | 9788126902576 |
This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On Authentic Publications And Practical Experience Of The Authors, The Book Deals With Advertising And Sales Promotion, Economic And Social Effectiveness Of Advertising Decisions And Plans. The Book Is Well-Written And Well-Structured In Lucid, Simple And Conversational Language. Different Topics Are Systematically Arranged With Proper Blend Of Theories And Models So As To Make Easy And Clear Understanding Of Principles And Their Applications In Advertising.The Book Will Be Very Useful For Students Doing M.B.A., M.Com., D.I.M. And B.B.M. It Will Also Be Most Valuable Reference Source For Advertising Professionals.
The Advertising Age Encyclopedia of Advertising
Title | The Advertising Age Encyclopedia of Advertising PDF eBook |
Author | John McDonough |
Publisher | Routledge |
Pages | 1754 |
Release | 2015-06-18 |
Genre | Business & Economics |
ISBN | 1135949069 |
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Nawabs, Nudes, Noodles
Title | Nawabs, Nudes, Noodles PDF eBook |
Author | Ambi Parameswaran |
Publisher | Pan Macmillan |
Pages | 312 |
Release | 2016-05-16 |
Genre | Social Science |
ISBN | 150984063X |
This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last fifty years. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines over a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other. Combining anecdote and analyses to give us a slice of modern history, Ambi evaluates the relationship between affluence, aspiration and desire in India. Exploring trends and impacts, he covers the ads that captured the imagination of the entire country. From 'Only Vimal' and 'Jai Jawan Jai Kisan' to 'Jo biwi se kare pyaar' and the controversial Tuffs shoes campaign, the book is a memorable journey through brands, consumers and the world of advertising.
Advertising, New Concepts
Title | Advertising, New Concepts PDF eBook |
Author | S. S. Kaptan |
Publisher | Sarup & Sons |
Pages | 214 |
Release | 2002 |
Genre | Business & Economics |
ISBN | 9788176252805 |
In the Indian context.