Excerpt from Advertising for Trade in Latin-America It is a real privilege to write introductory words about any work relating to Latin-America prepared by Dr. W. E. Aughinbaugh. There is, however, a special satisfaction in commending highly a book of his authorship on Latin-American advertising. In my twenty years close relationship to Latin-America, first as United States Minister and later as Director General of the Pan-American Union, I have always known of Dr. Aughinbaugh's intimate and authoritative acquaintance with almost every phase of Pan-American commercial relations. He has lived nearly twenty years, in Latin-American countries and visited all of them at different times. He has prepared in this period practical copy for all of the representative Latin-American newspapers and had charge of successfully spending large sums of money for advertising purposes through out the vast area and population south of the Rio Grande. As Foreign and Export Editor of the "New York Commercial," and as Professor of Foreign Trade at New York University and also Columbia University, he has also done notable work in promoting Pan-American trade. Speaking Spanish and Portuguese, he has obtained an intimate knowledge of business men and methods, from the standpoint of both Latin-America and the United States, which makes his advice invaluable. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

For courses in Marketing Strategy. This new book fosters an understanding of marketing in Latin America in two ways: extensive cases that give readers information that is not readily available outside of Latin America, and extensive notes that help put the cases in context. The cases are written by two highly-respected authors who are specialists in the field.