"This book is about the roles of advertising in the Hong Kong society ... [it] considers the social, psychological, legal, and ethical impact that may result from a campaign or from advertising generally"--Preface.

This book examines the social, psychological, legal, and ethical impact - perceived or proven - that may result from advertising in the booming Chinese market. The book provides readers with an understanding of the two-way relationship between advertising and Chinese society. Major issues addressed include rising consumerism, consumers' attitudes towards advertising and reactions to advertising appeals, cultural messages conveyed in advertisements, gender representations, sex appeal, offensive advertising, advertising law and regulation, advertising to children and adolescents, symbolic meanings of advertisements, public service advertising, and new media advertising and its social impact. Advertising and Chinese Society resorts to a variety of research techniques including content analysis, survey, experiment, semiotic analysis, and secondary data analysis. The book will enhance the sensitivity of scholars and practitioners interested in Chinese advertising and its social ramifications.

This book provides a scholarly overview of women's status in Hong Kong from a gender perspective. The contributors are associated with the Gender Research Programme at the Chinese University of Hong Kong. The chapters offer substantive analyses on the indicators of women's status, including education, work, division of domestic labour, gender roles, women's movement, and public policies affecting women. The historical-cultural context of women's status and the cross-cultural relevance of women's studies are also examined. This book embraces both longitudinal as well as cross-sectional perspectives, and includes both quantitative and qualitative materials. It is not only a scholarly document on Chinese women in Hong Kong, but also a statement marking their changing status. Readers interested in women's issues, gender studies, and Chinese studies will find this book a useful reference.

This book examines Hong Kong’s struggle against the disappearance of its unique identity under the historical challenges of colonialism, in addition to the more recent reimposition of Chinese authoritarian government control, as reflected in three under-researched forms of visual media: comics, advertising and graphic design. Each section of the book focuses on one of these three forms, and each chapter focuses on one stage of Hong Kong’s changing cultural identity. The articulative position of this book is on studies of visual cultural history and media communication. Its case studies will broaden readers’ own cultural knowledge for a more international understanding. The Disappearance of Hong Kong in Comics, Advertising and Graphic Design advances the development of its three key subjects in terms of identity, communication and cultural politics, aiming to reach a wide range of multidisciplinary readers.

This book borrows the concept of “high-definition” from digital broadcasting to highlight our unique approach to Hong Kong society, which gives a sharper image than analyses. It intends to highlight contrasts with many common and taken-for-granted stories, myths and representations of Hong Kong— which often presented with a low level of detail, lacking proper connections between grounded personal experiences and the macro social context. With chapters covering various salient dimensions of Hong Kong’s society, including migration, economy, inequality, identity and social movements, our “high-definition” approach presents images with high enough “resolution” to match multiple layers of experiences from walks of life of Hong Kong people, contributing to an understanding of how global transformation impacts local people’s experiences, as well as Hong Kong’s significance in the regional and global system.

Advertising is something which we are exposed to from a young age and which can affect us in many different ways. Centered around the question “Does advertising improve society?” this volume explores the impact and issues of advertising and questions its social responsibility, with a focus on Hong Kong society. The collection of essays offers a broad view of the interaction between society and advertising, from an introduction to semiotic studies, exploring the use of gender stereotypes to the employment of brand placement as a new form of product promotion. Written by professors of advertising with experience from both within the industry and from international research, this is a senior level textbook designed to augment any studies in advertising, marketing, public relations or media studies.

This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers