The Advertising Age Encyclopedia of Advertising

The Advertising Age Encyclopedia of Advertising
Title The Advertising Age Encyclopedia of Advertising PDF eBook
Author John McDonough
Publisher Routledge
Pages 1754
Release 2015-06-18
Genre Business & Economics
ISBN 1135949069

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For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.

Social Marketing and Advertising in the Age of Social Media

Social Marketing and Advertising in the Age of Social Media
Title Social Marketing and Advertising in the Age of Social Media PDF eBook
Author Lukas Parker
Publisher Edward Elgar Publishing
Pages 192
Release 2020-11-27
Genre Business & Economics
ISBN 1786434679

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This book provides much-needed insight into current social marketing and advertising practices. The authors offer a framework for social marketing, before exploring the mechanics of social media and present marketing strategy. Chapters cover the use of both positive and negative emotions in social marketing and advertising, and explore the ethical challenges associated with the practice in the age of social media.

When Advertising Tried Harder

When Advertising Tried Harder
Title When Advertising Tried Harder PDF eBook
Author Larry Dobrow
Publisher
Pages 220
Release 1984
Genre Business & Economics
ISBN

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Agency

Agency
Title Agency PDF eBook
Author R. Webb
Publisher Springer
Pages 324
Release 2016-09-30
Genre Business & Economics
ISBN 1137501227

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This book is for young startups and entrepreneurs in the advertising, marketing, and digital services space. It's an A-to-Z guide for young advertising firms, full of advice that ranges from getting funding to how to value the company and sell it to how to hire your first employee.

The Advertising Age and Mail Order Journal

The Advertising Age and Mail Order Journal
Title The Advertising Age and Mail Order Journal PDF eBook
Author
Publisher
Pages 778
Release 1919
Genre Advertising
ISBN

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The Golden Age of Advertising

The Golden Age of Advertising
Title The Golden Age of Advertising PDF eBook
Author Steven Heller
Publisher Taschen America Llc
Pages 351
Release 2006
Genre Art
ISBN 9783822850817

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Provides a pictorial tour of advertisements from the 1970s, including categories such as automobiles, travel, interiors, entertainment, fashion, alcohol, business, consumer products, and food and beverages.

A Word from Our Sponsor

A Word from Our Sponsor
Title A Word from Our Sponsor PDF eBook
Author Cynthia B. Meyers
Publisher Fordham Univ Press
Pages 513
Release 2013-12-01
Genre Social Science
ISBN 0823253767

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During the “golden age” of radio, from roughly the late 1920s until the late 1940s, advertising agencies were arguably the most important sources of radio entertainment. Most nationally broadcast programs on network radio were created, produced, written, and/or managed by advertising agencies: for example, J. Walter Thompson produced “Kraft Music Hall” for Kraft; Benton & Bowles oversaw “Show Boat” for Maxwell House Coffee; and Young & Rubicam managed “Town Hall Tonight” with comedian Fred Allen for Bristol-Myers. Yet this fact has disappeared from popular memory and receives little attention from media scholars and historians. By repositioning the advertising industry as a central agent in the development of broadcasting, author Cynthia B. Meyers challenges conventional views about the role of advertising in culture, the integration of media industries, and the role of commercialism in broadcasting history. Based largely on archival materials, A Word from Our Sponsor mines agency records from the J. Walter Thompson papers at Duke University, which include staff meeting transcriptions, memos, and account histories; agency records of BBDO, Benton & Bowles, Young & Rubicam, and N. W. Ayer; contemporaneous trade publications; and the voluminous correspondence between NBC and agency executives in the NBC Records at the Wisconsin Historical Society. Mediating between audiences’ desire for entertainment and advertisers’ desire for sales, admen combined “showmanship” with “salesmanship” to produce a uniquely American form of commercial culture. In recounting the history of this form, Meyers enriches and corrects our understanding not only of broadcasting history but also of advertising history, business history, and American cultural history from the 1920s to the 1940s.