“An eminently useful text for television and Web journalism. No other text does such thorough job of integrating new media into traditional TV reporting. The authors' blog is a great way to keep updated and introduce current material into the class, and the online interactive workbook has some truly inventive exercises.” - Michael Cremedas, Syracuse University This fully updated Third Edition of Advancing the Story, by Debora Halpern Wenger and Deborah Potter, builds on the essential strengths of the original text by providing clear instruction on reporting and producing for multiple platforms, real-world examples, advice from professional journalists and exercises to stimulate additional conversations. By focusing on the skills journalists need to leverage social media and capitalize on the use of mobile devices, the authors explore the role data-driven journalism is playing in the profession. Throughout the book, new screen shots, images, research and examples of broadcast and multimedia reporting bring concepts to life. Additionally, a greater emphasis on journalism ethics permeates the book, with each chapter now including a series of discussion starters to ensure that students consider the ethical implications of their journalistic decisions.

Click here to watch the video preface. Professors, to take a sneak peak at the Online Workbook, click here. Praise for Advancing the Story:&BAD:quot;[Advancing the Story] could be easily dubbed the first post-TV news-era textbook in the field.&BAD:quot;--Michael Murray, University of Missouri-St. LouisReview of Advancing the Story in Journalism and Mass Communication Educator (Winter 2009) &BAD:quot;Advancing the Story: Broadcast Journalism in a Multimedia World is more than just a book - indeed, it exemplifies the textbook of the future. While there is a hardcopy book, it only provides half the learning experience - the other half being a Web log and an interactive workbook, which authors Deb Wenger and Deborah Potter have been updating constantly since this text was published in October . . . At their core, this text and the supplemental e-resources are designed to make students better reporters for whatever platform on which they're conveying the story . . . With students coming to our classes immersed in the World Wide Web, it was only a matter of time before we would have a multimedia-journalism textbook that is truly multimedia. It looks as though that time has come.&BAD:quot; --George Daniels, University of AlabamaReview of Advancing the Story in The Convergence Newsletter (February 2008) In today&BAD:rsquo;s media world, broadcast journalists need to do more than produce top-notch news reports. They must write stories that will be put on the air, as well as posted online or printed in tomorrow&BAD:rsquo;s paper. Multiplatform journalism is simply a fact of life for any up-and-coming journalist who wants to get ahead and compete for the industry&BAD:rsquo;s best jobs. So how do you teach your students to think beyond repurposing, to advance their stories to the next level, for any medium?Beginning with the premise that broadcast journalism is an excellent starting point for multimedia storytelling, broadcast veterans Debora Halpern Wenger and Deborah Potter build on the basics of good television reporting practices. Advancing the Story helps students understand the strengths of each medium, with depth, interactivity, and immediacy all playing a different role as content is separated from container. One approach does not fit all media&BAD:mdash;Wenger and Potter show students specific techniques and strategies for maximizing the advantages of each platform.In every chapter, the authors provide:Know and Tell reports, a distinctive feature in which dozens of professional journalists lend their expertise and insight on multiplatform approaches, trends, and industry changes.Trade Tools showcase select materials used in the authors&BAD:rsquo; training seminars such as handy checklists of pointers and best practices. Taking it Home offers brief chapter wrap-ups. Talking Points provide questions and scenarios for in-class discussion. eLearning Opportunities include chapter exercises, practice tools, and additional resources found online in the book&BAD:rsquo;s interactive multimedia workbook.

Buy your copy now and pay only $5 for shipping!* (Use code C9BRGG when checking out. Applies only to orders in the US/Canada.) PROFESSORS: TO ORDER THE TEXT + ONLINE WORKBOOK PACKAGE, USE ISBN 978-0-87289-901-8. CLICK HERE FOR MORE ON THE ONLINE WORKBOOK. In today’s media world, broadcast journalists need to do more than produce top-notch news reports. They must write stories that will be put on the air, as well as posted online or printed in tomorrow’s paper. Multiplatform journalism is simply a fact of life for any up-and-coming journalist who wants to get ahead and compete for the industry’s best jobs. So how do you teach your students to think beyond repurposing, to advance their stories to the next level, for any medium? Beginning with the premise that broadcast journalism is an excellent starting point for multimedia storytelling, broadcast veterans Debora Halpern Wenger and Deborah Potter build on the basics of good television reporting practices. Advancing the Story helps students understand the strengths of each medium, with depth, interactivity, and immediacy all playing a different role as content is separated from container. One approach does not fit all media—Wenger and Potter show students specific techniques and strategies for maximizing the advantages of each platform. In every chapter, the authors provide: Know and Tell reports, a distinctive feature in which dozens of professional journalists lend their expertise and insight on multiplatform approaches, trends, and industry changes. Trade Tools showcase select materials used in the authors’ training seminars such as handy checklists of pointers and best practices. Taking it Home offers brief chapter wrap-ups. Talking Points provide questions and scenarios for in-class discussion. eLearning Opportunities include chapter exercises, practice tools, and additional resources found online in the book’s interactive multimedia workbook. NOTE: FOR THE BOOK PACKAGED WITH ACCESS TO THE ONLINE WORKBOOK, ORDER ISBN 978-0-87289-901-8. CLICK HERE FOR MORE ON THE ONLINE WORKBOOK.

"This textbook takes a systematic approach to teaching broadcast and multimedia journalism to students. Easy to follow [and] very relatable for students. Visually appealing...Love this textbook." —Beth Bingham Georges, California State University, Fullerton Updated Edition of Bestseller! It’s a multimedia world, and today’s journalists must develop a multimedia mindset. How does this way of thinking change the newsgathering and news production processes? Having conceived of and written their book in this changed media landscape, broadcast veterans Wenger and Potter seamlessly build on the fundamentals of good news reporting while teaching students to use depth, interactivity and immediacy as they maximize the advantages of each platform. While retaining the book’s clear instruction and advice from those in the trenches, Advancing the Story, Fourth Edition has been updated to reflect the latest issues and trends with: greater emphasis on social media and mobile media to gather, promote and disseminate news content; expanded coverage of media ethics and media law; extended examples of effective reporting across multiple platforms; updated writing exercises and new resources for reviewing AP style; and additional interviews with journalists at the forefront of industry changes.

It's a multimedia world, and today's journalists must develop a multimedia mindset. How does this way of thinking change the newsgathering and news production processes? Having conceived of and written their book in this changed media landscape, broadcast veterans Wenger and Potter seamlessly build on the fundamentals of good television reporting while teaching students to use depth, interactivity and immediacy as they maximize the advantages of each platform.

“An eminently useful text for television and Web journalism. No other text does such thorough job of integrating new media into traditional TV reporting. The authors' blog is a great way to keep updated and introduce current material into the class, and the online interactive workbook has some truly inventive exercises.” - Michael Cremedas, Syracuse University This fully updated Third Edition of Advancing the Story, by Debora Halpern Wenger and Deborah Potter, builds on the essential strengths of the original text by providing clear instruction on reporting and producing for multiple platforms, real-world examples, advice from professional journalists and exercises to stimulate additional conversations. By focusing on the skills journalists need to leverage social media and capitalize on the use of mobile devices, the authors explore the role data-driven journalism is playing in the profession. Throughout the book, new screen shots, images, research and examples of broadcast and multimedia reporting bring concepts to life. Additionally, a greater emphasis on journalism ethics permeates the book, with each chapter now including a series of discussion starters to ensure that students consider the ethical implications of their journalistic decisions.