Advances in Advertising Research X

Advances in Advertising Research X
Title Advances in Advertising Research X PDF eBook
Author Enrique Bigne
Publisher Springer Nature
Pages 242
Release 2019-10-05
Genre Psychology
ISBN 3658248785

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This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. It specifically relates to new insights into how profitability and customer engagement are affected by multiple and very diverse consumer touchpoints in an omni-connected world. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 17th International Conference in Advertising (ICORIA), which was held in Valencia (Spain) in June 2018. The conference gathered more than 180 participants from over 27 countries all over the world.

The SAGE Handbook of Marketing Ethics

The SAGE Handbook of Marketing Ethics
Title The SAGE Handbook of Marketing Ethics PDF eBook
Author Lynne Eagle
Publisher SAGE
Pages 975
Release 2020-10-05
Genre Business & Economics
ISBN 1529738571

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The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections

The Handbook of International Advertising Research

The Handbook of International Advertising Research
Title The Handbook of International Advertising Research PDF eBook
Author Hong Cheng
Publisher John Wiley & Sons
Pages 574
Release 2014-01-21
Genre Language Arts & Disciplines
ISBN 1118378458

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This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers

The Emerald Handbook of Computer-Mediated Communication and Social Media

The Emerald Handbook of Computer-Mediated Communication and Social Media
Title The Emerald Handbook of Computer-Mediated Communication and Social Media PDF eBook
Author Jeremy Harris Lipschultz
Publisher Emerald Group Publishing
Pages 516
Release 2022-06-27
Genre Computers
ISBN 1800715994

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Uniquely relating social media communication research to its computer-mediated communication foundation, as well as digital and emerging media trends, this handbook is an indispensable resource whether you're a graduate student or a seasoned practitioner.

Computational Data and Social Networks

Computational Data and Social Networks
Title Computational Data and Social Networks PDF eBook
Author Sriram Chellappan
Publisher Springer Nature
Pages 551
Release 2021-01-03
Genre Computers
ISBN 303066046X

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This book constitutes the refereed proceedings of the 9th International Conference on Computational Data and Social Networks, CSoNet 2020, held in Dallas, TX, USA, in December 2020. The 20 full papers were carefully reviewed and selected from 83 submissions. Additionally the book includes 22 special track papers and 3 extended abstracts. The selected papers are devoted to topics such as Combinatorial Optimization and Learning; Computational Methods for Social Good Applications; NLP and Affective Computing; Privacy and Security; Blockchain; Fact-Checking, Fake News and Malware Detection in Online Social Networks; and Information Spread in Social and Data Networks.

Social Media Marketing: Breakthroughs in Research and Practice

Social Media Marketing: Breakthroughs in Research and Practice
Title Social Media Marketing: Breakthroughs in Research and Practice PDF eBook
Author Management Association, Information Resources
Publisher IGI Global
Pages 1600
Release 2018-05-04
Genre Computers
ISBN 1522556389

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In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.

Digital and Social Media Marketing

Digital and Social Media Marketing
Title Digital and Social Media Marketing PDF eBook
Author Nripendra P. Rana
Publisher Springer Nature
Pages 337
Release 2019-11-11
Genre Business & Economics
ISBN 3030243745

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.