Aiming to produce more vibrant, emotional, and compelling images, this guide instructs how to instinctively capture the most important moments at a wedding. By emphasizing a deeper understanding of the client and the importance of practicing technical skills, this in-depth reference explores the roles of preparation and patience in capturing memorable photographs. Since being in the right place at the right time is imperative, instruction is also provided on how to evaluate body language and subtle clues during the event. In addition, this manual, designed specifically for the professional wedding photographer, demonstrates how postproduction, album design, and photographer–client communication can maximize sales and customer satisfaction.

Acclaimed wedding photographer Tracy Dorr shows you how to capture the moments of genuine emotion and spontaneous interaction that make a wedding beautiful. Through careful observation of the events, relationships, and scenes, you’ll learn how to be in the right place at the right time. Or, if the right moment doesn’t present itself organically, how to set the stage for authentic interactions. You’ll learn to shoot fast and shoot smart in challenging lighting conditions and ever-changing scenes for beautiful images that go beyond the expected. Finally, Dorr shows you how to present these images in client-pleasing products—and to transition your wedding-shooting skills into other subject areas for better overall photography of all your clients.

Now aspiring wedding photographers have a comprehensive guide to building a profitable wedding business! Drawing from her twenty-three years of experience in the wedding photography industry, author Elizabeth Etienne helps readers reduce the growing pains both in shooting a wedding and in dealing with wedding clients. Unique features include prep sheets such as: couple’s questionnaire, shot list, photo timeline, helpful hints, contract, and package rate sheet. With an introduction written by celebrity wedding planner Colin Cowie, this indispensable book will teach you how to: - Create a great product - Offer dynamic customer service - Price your product and service appropriately - Package your product uniquely - Market your product effectively. Anyone looking for practical advice on how to start and grow a wedding business will need this one-stop resource from one of the most sought after wedding photographers in the world. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

This valuable resource focuses on what professional wedding photographers need to do to stay competitive and continue winning new assignments, despite an array of challenges. Though wedding budgets are often subject to cuts, photographers will learn how to finesse their operations, improve their marketing, and convert client contacts into reliable job streams. By running a lean business with few excess costs, this step-by-step guide lays out how wedding photographers can draw attention to their studio, generate demand, and create a brand that complements and promotes their unique vision. Included areÊtips for improving search-engine optimization, marketing, pricing, packaging, and contracts toÊenable aspiring and experienced professionals alike to follow their passions to success.

Revised edition of the mega-best-seller, now completely revised and updated to include the latest trends in wedding photography! The wedding photographer faces a difficult challenge. Working with emotionally charged clients, he or she must capture a once-in-a-lifetime event and make average people look perfect, with no opportunity for retakes. The completely new edition ofProfessional Techniques for the Wedding Photographeris the picture-taker's “bible” to lighting, posing, and taking gorgeous photographs that will increase sales and profits. The guide is organized as a thorough and detailed script for a typical wedding day. Over 150 stunning photographs take the reader, step by step, through all the pictures clients expect to see in their albums, from formal portraits to candid shots at the reception. Plus, this updated version details all the latest trends in wedding photography, including wedding photojournalism and black-and-white wedding photography. Professional Techniques for the Wedding Photographeris also a valuable business tool. Readers will discover hundreds of proven approaches for boosting sales, including making sales presentations to clients, choosing a professional lab, using digital files, creating wedding albums that make an impact, and closing the deal. This brand-new edition also includes tested tips for using the photographer's newest and most essential marketing and sales tool—the Internet. • New edition of the major best-seller • Completely revised and updated to include the latest trends in photography, digital imaging, and using the Internet • Demonstrates how to improve photography as well as boost sales and profits • Includes dozens of stunning new photographs

In contrast to a traditional wedding photographer, a wedding photojournalist works unobtrusively to capture the “real life” flavor of the special event as it unfolds, and this guidebook addresses the unique challenges and specific preparations required to excel in this field. Calling upon the best and brightest photojournalists to share their images and insights, this updated edition reveals the secrets for capturing all the breathtaking exchanges between the personalities, so that the photographs tell a story rich in detail. Many topics are also covered, such as how to meet and mingle with the main players at a wedding, what to expect in terms of a timeline, what shots cannot be missed, and how to minimize the distractions of flashes, bulky equipment, and verbal requests. Before, during, and after the ceremony—indoors and out—this volume is brimming with advice for every aspect of the shoot, including selecting equipment and lighting, working with an assistant, properly archiving digital files, and selecting a beautiful heirloom-quality album design.

The author of Create presents “an all-in-one, easily accessible handbook . . . [that] will show you how the pros do it. Study this and take your best shot” (Chase Jarvis, award-winning photographer). In Advancing Your Photography, Marc Silber provides the definitive handbook that will take you through the entire process of becoming an accomplished photographer. From teaching you the basics to exploring the stages of the full “cycle of photography,” Silber makes it easy for you to master the art form and create stunning pictures. From thousands of hours of interviews with professional photography masters, you will learn valuable insights and tips on beginner, amateur, landscape, wedding, lifestyle, sports, animal, portrait, still life, and iPhone photography. Advancing Your Photography features: · Top tips for making outstanding photographs from iconic photographers and many other leading professional photography masters of today · Numerous step-by-step examples · Guidance on training your eye to see composition with emotional impact · Tips on mastering the key points of operating your camera like a pro · Secrets to processing your images to professional standards Photography and the technology associated with it are constantly evolving, but the fundamentals remain the same. Advancing Your Photography will help to bring you the joy and satisfaction of a lifetime of pursuing the art of photography.