Advanced Introduction to Advertising

Advanced Introduction to Advertising
Title Advanced Introduction to Advertising PDF eBook
Author De Pelsmacker, Patrick
Publisher Edward Elgar Publishing
Pages 192
Release 2022-01-21
Genre Business & Economics
ISBN 1802200894

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This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?

Advanced Introduction to the Experience Economy

Advanced Introduction to the Experience Economy
Title Advanced Introduction to the Experience Economy PDF eBook
Author Sundbo, Jon
Publisher Edward Elgar Publishing
Pages 176
Release 2021-07-31
Genre Business & Economics
ISBN 1839103841

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Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept in contrast to similar concepts such as culture and creative economies, and presents measurements of the value of the experience economy.

Advanced Introduction to Advertising

Advanced Introduction to Advertising
Title Advanced Introduction to Advertising PDF eBook
Author Patrick De Pelsmacker
Publisher Edward Elgar Publishing
Pages 192
Release 2021-12-28
Genre
ISBN 9781802200904

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This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organisations? And what are the implications of the offline-online shift?

Advanced Introduction to Law and Psychology

Advanced Introduction to Law and Psychology
Title Advanced Introduction to Law and Psychology PDF eBook
Author Tyler, Tom R.
Publisher Edward Elgar Publishing
Pages 264
Release 2022-01-14
Genre Law
ISBN 1839109734

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Leading scholar Tom R. Tyler provides a timely and engaging introduction to the field of law and psychology. This Advanced Introduction outlines the main areas of research, their relevance to law and the way that psychological findings have shaped – or failed to shape – the corresponding areas of law. Key features include focus on the relevance of psychological theories to topics in law, emphasis on the institutional realities within which law functions and discussion of the problems of bringing research findings into the legal system.

Introduction to Business

Introduction to Business
Title Introduction to Business PDF eBook
Author Lawrence J. Gitman
Publisher
Pages 1455
Release 2024-09-16
Genre Business & Economics
ISBN

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Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Advanced Introduction to Public Management and Administration

Advanced Introduction to Public Management and Administration
Title Advanced Introduction to Public Management and Administration PDF eBook
Author Christopher Pollitt
Publisher Edward Elgar Publishing
Pages 187
Release 2016-03-25
Genre Business & Economics
ISBN 1784712329

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Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. In this Advanced Introduction, Christopher Pollitt starts a penetrating account of the theories, methods and possible trajectories of the study of public management, also examining the academic community itself, and its relationship to the world of practice. There is no more authoritative – or lively – text of such scope and focus. This is a stimulating analysis by a leading international scholar. It includes: · a global overview · a critical and authoritative analysis of the current state of the field · the location of academic research firmly in the real world context of austerity, climate and demographic change, and technological transformation · an examination of the relationship between academic study and the practice of public management · a look inside the ‘ivory tower’, at the forces changing the way the subject is studied and practised This truly unique work will be of particular interest to graduate students, advanced scholars, lecturers and trainers in public administration, public management, government, public policy, political science and development administration. Middle level and senior practitioners in public administration and public management will also find this an invaluable and sophisticated introduction.

Advanced Introduction to Digital Marketing

Advanced Introduction to Digital Marketing
Title Advanced Introduction to Digital Marketing PDF eBook
Author Dholakia, Utpal
Publisher Edward Elgar Publishing
Pages 185
Release 2022-10-13
Genre Business & Economics
ISBN 1803921064

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The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and research on place, price, and promotion are thoroughly reviewed alongside controversial areas such as the harmful effects of technology on consumers. It also suggests research opportunities for those wishing to explore a particular area in greater depth.