In this second book in his real estate photography series, Nathan shows advanced editing techniques to create high-end real estate images. In-depth, detailed instructions, coupled with over 150 screenshots and example images guide you step-by-step through the tools used to repair images, validate exposures, correct problematic colors and artifacts, and easily remove unwanted items. Learn how to quickly add sunny skies to cloudy days, impactful TV scenery, and natural fireplace swaps. See how simple it is to evenly light a room by putting together photo composites in post-processing, along with tricks to make showers pop and hardwood floors look rich. Nathan places an emphasis on efficiency, sharing various Lightroom presets and showing how to turn repetitive Photoshop processes into one-button actions. While staying on-topic, Nathan also expands the "whys" to the "hows", providing a wide range of knowledge that can be applied to other techniques as well. Set yourself apart from the competition by learning the keys to editing speed with impressive, professional results.

From gear to editing, composition, lighting, settings, techniques and more, real estate photographer Nathan Cool provides a comprehensive guide for shooting high-quality interior real estate photography from start to finish. Learn how to not just take, but also "make" great real estate interior photos with an efficient workflow and cost-effective tools to speed up your shooting and editing processes. With over 70 color images showing real-world examples, screen shots and diagrams, you'll learn the principles that Nathan Cool and many other professional real estate photographers apply to their work. Far from being a dry academic tome, this book shows practical techniques that prove profitable for a real estate photography business. See how you can stand out from today's crowd of camera clickers and show clients you charge like a pro because you shoot like one.

The Business of Real Estate Photography provides the blueprints to start your own real estate photography business by providing a detailed guide on developing a business strategy and marketing plan, in addition to valuable information on the financial and legal aspects of the business. It assists you in gaining a thorough understanding of the market and includes many useful tips and lessons learned from the author’s own experiences that can save you time and money when establishing and growing your own business. It also includes free templates to help with market research, financial planning and marketing activities. The real estate photography business can be an enjoyable way to earn a living if you have a passion for photography or real estate and wish to enjoy a flexible lifestyle. The barriers to entry are minimal as all you need to get started is a digital SLR, wide-angle lens and a tripod. It is a niche photography discipline that requires knowledge of the real estate business and passion for developing the skills for photographing this type of subject. The book includes many useful tips and lessons from the author based on his own experiences that can save you time and money when growing your business. The book is recommended for people who are planning to start or currently operate a real estate photography business. It is also a good read for those who have a passion for photography and want to start their first business or those who are interested in the business of photography and real estate from a marketing perspective.

With virtual tours on the rise in 2020, Nathan Cool's latest book is a timely resource showing how you can photograph, create, and host 360 virtual tours, in more ways than one. Using either inexpensive portable cameras or high-end DSLRs, Nathan shows the steps involved with 360 photography and how to optimize various techniques to fit your real estate photography business. Nathan covers gear, compositions, photography techniques, hosting services and options, editing practices, workflows, software, and pricing calculations to guide you through photographing and publishing 360 virtual tours. This book builds on techniques in Nathan's interior real estate photography book so that you can optionally incorporate flash and high-end editing for impressively impactful tours. By using the professional techniques in this seventh book in Nathan's real estate photography series, you can show your clients that when it comes to providing virtual tours, you're not a consumer with a camera; but instead, you're a pro.

As a Real Estate Investor, you will need to perform some sort of marketing. Ideally, you should hire someone to do your marketing for you. If you decide you want to do it yourself this book will help get you started. If you decide to hire someone else to do your marketing for you, this book will help you understand what it is they should be doing. This book provides an overview of how to get started with Real Estate Investing marketing. As always, this book is NOT a practical approach to real estate marketing and the reader is NOT expected to be able to start marketing in real estate after completing this book. The topics covered in this book are: Chapter 1: Introduction to Real Estate Investing Chapter 2: Building Your Brand Chapter 3: Targeting the Right Markets Chapter 4: Digital Marketing Strategies Chapter 5: Offline Marketing Strategies Chapter 6: Leveraging Technology in Real Estate Marketing Chapter 7: Crafting Compelling Property Listings Chapter 8: Effective Communication Strategies Chapter 9: Financial Management in Real Estate Marketing Chapter 10: Adapting to Market Changes & Summary

One DVD in pocket.

The Drone Pilot's Guide to Real Estate Imaging provides information, resources, tools, and techniques for drone pilots and offers tips to Real Estate Agencies looking to hire sUAS (drone) pilots. The book covers choosing the "right" drone, accessories, tools, software, and other practical needs for any successful real estate program.