Adsensory technology presupposes a neoliberal entrepreneurial self as an integral feature of its biopolitical financialisation of healthcare regimes. According to Michel Foucault, neoliberalism is indebted to the endeavour of its self-disciplined subjects, investing human capital in a self-regulated, entrepreneurial pursuit of responsible healthcare and well-being. Primarily informed by social network analytics and virtual ethnographic observations, this book identifies the biopolitical basis of adsensory technologies. It argues that a paradoxical feature of adsensory technologies dissimulating “that there is nothing” (Jean Baudrillard) is the proliferation of risk. This is because the dissimulation of nothing opens up the possibility that “everything can be a risk, in so far as the type of event it falls under can be treated according to the principles of insurance technology” (Francois Ewald). Adsensory wearable technologies are called upon as “a strategy of deterrence” (Jean Baudrillard) to indemnify capitalism’s production of signs which dissimulate their simulation. In a context in which much that was certain now feigns its own existence, the insurance professed by adsensory technologies provides for an unrealisable guarantee against indefinable unknowable risks. Based also on case studies of European Court of Justice personal finance insurance rulings, this book engages critically with the neoliberal construct of the entrepreneurial lifestyle insurance subject. Social network analytics are utilised here to map bio-technology onto neoliberal regimes of financialised well-being and healthcare provision. In so doing, the book situates adsensory technologies within the marketising healthcare management programmes that are currently aligning the neoliberal reengineering of health and well-being citizenship with the biopolitical healthcare financialisation of populations. Paradoxically, in their endeavour to actor network virtual well-being health communities, adsensory technologies proliferate the individuating marketised conditions of neoliberal self-regulating entrepreneurialism. This gives rise to aleatory materialist dialectics of financialised surveillance far exceeding the regulatory time and space modalities of Foucauldian panoptics and Mathiesen synoptics. Adsensory technologies are integral to a seismic transformation in the cultural economies of time presently eliding digital advertising and insurantial technologies. Axiomatic with the synchronic times of the adsensory technologies valorised by lifestyle insurance, much riskier asynchronic embodied times, transgressively dissimilating the limits of financialisation, are beginning to emerge.

Adsensory sign technology, which depicts the human body as both object and subject of inscriptive advertising technologies, is integral to a western capitalist insurantial financialisation of health and wellbeing. Developing further the theme of adsensory technologies of the sign, in conjunction with Daniel Bell’s theory of the codification of knowledge as an axial feature of the structuring of post-industrial society, this book explores gentrification in heterotopic post-industrial urban spaces. It brings together case studies from London’s Grenfell Tower, exploring perilous façadism refurbishment and London’s Garden Bridge project and speculative capital regeneration. These studies illustrate, empirically, the extent to which advertising adsensory technologies have become integral to the gentrification of post-industrial urban spaces. Several of the case studies engage critically with the empirical observation that, in the post-industrial urban ecology of inner-city regeneration, adsensory technologies extend avariciously into the infrastructure of neoliberal, managerialist gentrification. In addition, the book explores the forms of capital accumulation which are emerging from the integration of adsensory technology into the gentrification of post-industrial urban spaces, and examines a new form of capital accumulation in inner-city gentrification, predicated on the (de)generative integrity of adsensory financialisation.

How does advertising position itself in consumer culture? In what ways does it ′create′ desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Advertising in Modern and Postmodern Times: provides a comprehensive discussion of the main theories shows you how real adverts work, together with reproductions of advertising images and copy demonstrates how advertising constructs subjects provides an instructive historical overview of advertising explores the relationship between advertising and industrial capitalism.

Adsensory sign technology, which depicts the human body as both object and subject of inscriptive advertising technologies, is integral to a western capitalist insurantial financialisation of health and wellbeing. Developing further the theme of adsensory technologies of the sign, in conjunction with Daniel Bell’s theory of the codification of knowledge as an axial feature of the structuring of post-industrial society, this book explores gentrification in heterotopic post-industrial urban spaces. It brings together case studies from the City of Bath’s decommissioned Bath Press print works; London’s Trafalgar Square busking community and its dialectics of audio-sensory gentrification; and London’s Brick Lane and its gentrification of street art. These studies illustrate, empirically, the extent to which advertising adsensory technologies have become integral to the gentrification of post-industrial urban spaces. Several of the case studies engage critically with the empirical observation that, in the post-industrial urban ecology of inner-city regeneration, adsensory technologies extend avariciously into the infrastructure of neoliberal, managerialist gentrification. In addition, the book explores the forms of capital accumulation which are emerging from the integration of adsensory technology into the gentrification of post-industrial urban spaces, and examines a new form of capital accumulation in inner-city gentrification, predicated on the (de)generative integrity of adsensory financialisation.

From the industrial revolution through to more recent advances in information technology, radical changes in working practices have accelerated rates of production to previously unimaginable levels. The establishment of wage relations, in the second half of the 19th Century, precipitated the rise of the 'employment society' and a movement towards synchronized work. Industrialization epitomized the capitalist definition of work time. In Gender and Work in Capitalist Economies, Pamela Odih advances a politics of gender and time, exploring the sociological aspects of work. This book provides a dynamic intervention into Marxist analysis of time and capitalist accumulation, and looks at how in contemporary regimes this translates as the universal appropriation of women’s labour time. Pamela Odih reasons that it is a disconcerting fact of global manufacturing, that accelerated turnover gains have become increasingly dependent on the exploitation of a spatially disaggregated, feminized global assembly-line. The book explores: Industrial and post-industrial times as moments in a longer-term trend Manufacturing in the 24 hour economy Accelerated rates of disaggregated production Gender and Work in Capitalist Economies is key reading for students of gender studies, sociology, organizational analysis and economic history.

On 15th October 2011, hundreds of anti-capitalist protestors assembled into a spectacular carnivalesque procession towards Paternoster Square; the heartland of London’s banking district. Beginning with Althusser’s concept of ‘interpellation’, this book examines Occupy LSX St Paul’s Cathedral in relation to media spectacle. Initially focusing on arrival narratives, it asks the question: were the 15th October 2011 anti-capitalist protestors ‘hailed’ into becoming the subjects of Occupy LSX St Paul’s Cathedral? Based on extensive ethnographic interviews and photographic data, this book demonstrates the complex ways in which Occupy LSX St Paul’s Cathedral ‘interpolated’ (Ashcroft 2001) and subverted media spectacle. Kairos exemplifies the longue durée of the art and ethics of Occupy. The bifarious dimensions of kairos emphasise an ethics of care and devotion alongside the indeterminate possibilities of the aleatory encounter. Formulated within Marxist aleatory materialism, this book explores the momentous reality of Occupy LSX St Paul’s Cathedral. Instantiated within an extraordinary conjuncture of conflict between capital and labour, Occupy LSX St Paul’s Cathedral manifested formidable expressions of resistance to the disembodied ‘space of flows’; ‘timeless times’; and the ‘real virtualities’ of transnational capitalist accumulation. Empirical case studies are used to engage with the extraordinary strategies that Occupy LSX St Paul’s Cathedral politically cultivated to address: (i) the future of print news media, The Occupied Times of London; (ii) disjunctures and disruptions within the locality of the ‘space of place’ amidst the harsh reality of neoliberal austerity measures; (iii) the harnessing of multi-modal information communication technologies as part of an imperative to unite the ‘space of place’ with an international environmental citizenship; (iv) critically mobilising market analogues and promotional media integral to the neoliberal market reform of public sector healthcare provision and, in so doing, occupying a radical riposte to the entrepreneurial self and marketized morals of neoliberalism’s homo economicus consumer citizen. In these and many other examples, this book argues that Occupy LSX St Paul’s Cathedral exemplifies the possibilities of kairos as a condition and consequence of the politics, visual media and culture of new social movements.