To meet the challenges of today and needs of tomorrow, businesses have to be agile, adaptable, and innovative. Adobe Experience Manager (formerly CQ) allows organizations to create a compelling online experience across digital channels—web, mobile, email, video, and social media—to build their brand, drive revenue, and extend their reach. This quick look-up guide by Adobe Experience Manager expert Shane Closser uses clear, concise explanations and an easy-to-use format to help you jump in and quickly start organizing and managing the delivery of your creative assets and other content. The Quick Reference Guide series focuses on enabling non-technical business users to perform the tasks they need to succeed in their job. This includes procedures for approving content, handy shortcuts, and helping to advise technical teams on the design of content infrastructure. You’ll learn the quickest way to: • Organize, find, and share assets • Take control of metadata and tagging • Manage multilingual content • Take advantage of flexible workflows • Tap into social communities

This quick look-up guide by Adobe Experience Manager expert Shane Closser uses clear, concise explanations and an easy-to-use format that allows marketing students to jump in and start organizing and managing the delivery of their creative assets and other content. They'll learn the quickest way to: * Organize, find, and share assets * Take control of metadata and tagging * Manage multilingual content * Take advantage of flexible workflows * Tap into social communities To meet the challenges of today and needs of tomorrow, businesses have to be agile, adaptable, and innovative. Adobe Experience Manager (formerly CQ) allows organizations to create a compelling online experience across digital channels--web, mobile, email, video, and social media--to build their brand, drive revenue, and extend their reach.

Adobe Experience Manager with CQ: Classroom in a Book is the definitive guide for marketing students who want to understand and learn to use CQ. It explains the business value, paradigms, and philosophy of the product and is a must-read before sitting down to work with developers. Marketing students will understand why CQ is constructed as it is so they can alter business processes and participate in successful implementation. They'll get insight into how to accomplish fundamental tasks to more effectively create and manage content. They'll also learn about common mistakes and how to avoid them. After reading this book, marketing students will understand: · The basics of content management in CQ · How to integrate CQ with other Adobe Marketing Cloud products · How to manage content that is targeted to specific audiences · The fundamental concepts that will help to create a smooth implementation Adobe CQ is an industry leading web content management system aimed at digital marketers. It is the foundation of the Adobe Experience Manager Solution and provides web-based applications for creating, managing, and delivering personalized online experiences.

If you’re an experienced editor who wants to get up-to-speed on Premiere Pro, then look no further than this fast-paced but thorough introduction to Adobe’s flagship editing program. Enjoy the ride as three experienced editors take you step-by-step through the entire editing process in Premiere Pro, from file creation all the way through output. Along the way you’ll learn the ins-and-outs of (or “to do things such as”) file management, essential and intermediate editing techniques, color correction, audio mixing and repairing, titling and effects, and delivering your video onto tape, the web, and mobile devices. You’ll learn to work within the Adobe ecosystem as well, getting up to speed quickly on time saving tools such as Dynamic Link, Adobe Story, and more. As you work through sections, you’ll find references to engaging videos that accompany the book, giving you a visual and audio frame of reference and solidifying your knowledge of the program. Within a weekend, you’ll learn everything you need to know to use Premiere Pro confidently for your own projects. In this no-fluff guide to Premiere Pro, you’ll learn to • Quickly organize your existing Final Cut or Avid projects, or create new projects to use right away in Premiere Pro • Understand how to use Premiere Pro with other Adobe software • Edit your footage the way you like but with tips and techniques from authors with tons of experience in all the editing programs and who speak your language. • Put your skills to work immediately by using the accompanying lesson files to work through the steps in the book • Improve your knowledge through video tutorials, handy quick reference guides, and keyboard shortcut sheets made available on the book’s companion media. All of Peachpit's eBooks contain the same content as the print edition. You will find a link in the last few pages of your eBook that directs you to the media files. Helpful tips: If you are able to search the book, search for "Where are the lesson files?" ¿ Go to the very last page of the book and scroll backwards. You will need a web-enabled device or computer in order to access the media files that accompany this ebook. Entering the URL supplied into a computer with web access will allow you to get to the files. Depending on your device, it is possible that your display settings will cut off part of the URL. To make sure this is not the case, try reducing your font size and turning your device to a landscape view. This should cause the full URL to appear. Please note that some lesson and video files are very large due to their high quality. High-speed internet connections are recommended for best results in downloading these files.

If you’re new to software product management or just want to learn more about it, there’s plenty of advice available—but most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightforward guidance for people looking to join the thriving enterprise market. Authors Blair Reeves and Benjamin Gaines explain critical differences between enterprise and consumer products, and deliver strategies for overcoming challenges when building for the enterprise. You’ll learn how to cultivate knowledge of your organization, the products you build, and the industry you serve. Explore why: Identifying customer vs user problems is an enterprise project manager’s main challenge Effective collaboration requires in-depth knowledge of the organization Analyzing data is key to understanding why users buy and retain your product Having experience in the industry you’re building products for is valuable Product longevity depends on knowing where the industry is headed

CCIE Collaboration Quick Reference provides you with detailed information, highlighting the key topics on the latest CCIE Collaboration v1.0 exam. This fact-filled Quick Reference allows you to get all-important information at a glance, helping you to focus your study on areas of weakness and to enhance memory retention of important concepts. With this book as your guide, you will review and reinforce your knowledge of and experience with collaboration solutions integration and operation, configuration, and troubleshooting in complex networks. You will also review the challenges of video, mobility, and presence as the foundation for workplace collaboration solutions. Topics covered include Cisco collaboration infrastructure, telephony standards and protocols, Cisco Unified Communications Manager (CUCM), Cisco IOS UC applications and features, Quality of Service and Security in Cisco collaboration solutions, Cisco Unity Connection, Cisco Unified Contact Center Express, and Cisco Unified IM and Presence. This book provides a comprehensive final review for candidates taking the CCIE Collaboration v1.0 exam. It steps through exam objectives one-by-one, providing concise and accurate review for all topics. Using this book, exam candidates will be able to easily and effectively review test objectives without having to wade through numerous books and documents for relevant content for final review.

Companies face the challenge of measuring and analysing the near-overwhelming quantities of data generated from their online businesses and then using that data to gain critical insights into their customers to drive sales. Adobe Analytics (formerly SiteCatalyst) provides product and content managers, marketers, and analysts with real-time intelligence on customers' online behaviour, helps businesses anticipate what their customers will want, personalizes their online experience, and delivers relevant content across web and mobile channels. This quick lookup guide by Adobe Analytics expert Shane Closser uses clear, concise explanations and an easy-to-use format to jump in and start using Adobe's powerful web analytics tool. You'll learn the quickest way to: Create metrics Run and set options for reports Measure the effectiveness of marketing campaigns Engage and retain customers Track customers through the conversion funnel Share reports and set up dashboards