This book is based upon the operating system of the company, Added Value, founded by the author, and now one of the world's largest marketing and branding consultancies. Two-thirds of the value of most companies is based on the intangible value of businesses including reputation, goodwill and know how. It is by marketing that reputation can be created and enhanced thus unlocking brand growth. With the use of many examples and case studies the author shows how the five I's process - Insight, Ideas, Innovation, Impact and Investment Return - can be used to create top-line demand-led growth and the tools and techniques available to achieve this. This is a unique approach with proven success.

Added Value in Design and Construction takes a holistic, student-centred approach to offering public and private sector clients the ultimate reward; doing more for less. The Latham Report was a call to action and this book provides students of construction with the theoretical and practical knowledge to deliver the recommendations of the report. It describes the principles and techniques crucial to adding value and reducing costs in design and construction in the twenty first century. This book examines in detail a wide range of strategies that can be applied during the design and construction process to add value and bring the best interests of the client sharply into focus.

Design has intrinsic, economic value. To make this value tangible, design features of buildings need to be explored, measured, and taken into account when initiating projects and financing their construction. It is as calculable as the extrinsic value of a project. However, we need concepts, strategies, methods, techniques, and tools to do just that. The Value Based Design approach and Design-Added Value (D-AV) methodology in this book enables architects, engineers, contractors and owner-clients of buildings to benefit from extraordinary design and construction features. It explains the rationale and motivation for D-AV methodology, outlines and illustrates this methodology with examples, provides complete and detailed examples of how the key analysis techniques work through historical case studies, and describes specific methods used in application of the D-AV methodology, such as Bayesian statistics, cost benefit analysis, pairwise comparison techniques, cognitive walkthroughs, and optimization.

Peter Church OAM (Medal of the Order of Australia) holds a Bachelor of Commerce degree from the University of New South Wales, a Bachelor of Laws degree from the University of Sydney and a Master’s of Law degree from the University of London. He has spent almost all his career working and living in the Asian region as an international lawyer and corporate adviser. He is the founder and chairman of AFG Venture Group (www.afgventuregroup.com), a corporate advisory firm with operations in Australia, South-East Asia and India and is Special Counsel to Blake Dawson (www. blakedawson. com), a leading Australian law firm with activities in a number of Asian jurisdictions. He was awarded the OAM in 1994 for his services towards the promotion of Australian business in South-East Asia.

Right ventricular (RV) function has proven to be a prognostic factor in heart failure with reduced and preserved left ventricular ejection fraction or in pulmonary arterial hypertension. RV function is also a cornerstone in managing relatively novel clinical issues, such as mechanical circulatory support devices or grown-up congenital heart diseases. Despite the notable amount of circumferentially oriented myofibers in the subepicardial layer of the RV myocardium, the non-longitudinal motion directions are often neglected in the everyday assessment of RV function. The complex RV contraction pattern, however, incorporates distinct mechanical components. 3D imaging may enable capturing subtle RV dysfunction, which can be undetectable by conventional methods. Novel 3D-based parameters may allow an earlier diagnosis and better risk stratification of numerous cardiac and primarily non-cardiac diseases.

For three decades, many studies related to the practices of procurement and their consequences on the performance of business were of attentiveness amongst many researchers. However, very few literature deals openly with the implementations of procurement impacting the performance of business. Thus, the technique that the author opts is to look into the firms’ perception of innovation which is banks’ performance for the customers as well as the importance of innovation concerning all stakeholders (shareholders, suppliers, internal customer and external customers) and its influence on business performance by conducting a case study, surveys and interviews with different stakeholders. The selected candidates for this study include banks’ senior management and business departments (Personnel Banking, Wholesale Banking, Treasury & Investment Banking, Information Technology, Project Management, Operations, Strategy & Transformation and Procurement), banks’ suppliers, banks’ customers with direct or indirect contribution with procurement and banks’ activities as a whole. A total of 284 respondents participated in the conducted research, 30 of these respondents from two banks were interviewed and 20 of these responses were used for the business case.

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