What kinds of political message are actually capable of striking chords with an audience? How do the skills of spellbinding speakers compare with those of their less charismatic competitors? Why are some politicians much more effective on television than others? Max Atkinson's revealing and entertaining review of how politicians attempt to win out hears and minds and votes - based on the study of audio and videotaped material - enables use to begin to answer questions that once seemed unanswerable. He investigates the skills of, amongst others, Tony Benn, J.F. Kennedy, Martin Luther King, Ronald Reagan and Margaret Thatcher, and comes up with some intriguing results -- From back cover

This volume provides a detailed analysis of the relationships between form and function in spontaneous spoken language. The contributors analyse English, German and Spanish data to present a multilingual perspective on the complexities facing speakers in a variety of contexts. Through an examination of everyday language it is shown how speakers position themselves in relation to their discourse.

Looks at sport in its wider social context. Examines the way sport sells itself as an agent of social cohesion and is used to sell products. Explores how sporting texts construct ideas about gender and national identity. Uses examples from events as diverse as Wimbledon tennis, Euro '96 and the World Athletics Championships.

Critical Aspects of Safety and Loss Prevention reflects the author's managerial experience and safety operations experience. This book is a collection of almost 400 thoughts and observations on safety and loss prevention, illustrated by accounts of accidents. The items, mostly short, are arranged alphabetically and cross-references are provided. The accident reports in this volume highlight the ignorance, incompetence and folly but also originality and inventiveness in the cause of accident prevention. This book also argues on the importance of loss prevention over the traditional safety approach. This book will be of interest to persons who work in design, operations and maintenance and to safety professionals.

Explores the influence of youth culture on transforming mainstream society through innovative cooperative venues and modern "do-it-yourself" values, in a report that reveals what can be learned through the indirect social experiments being performed by today's young artists and entrepreneurs. Reprint.

Specially designed as a standard text for teacher training colleges, this book is essentially 'student-centred' and 'examination-oriented'. It has stood the test of time as it fully meets the changing needs of the students preparing for BEd, LT, BT and BA (Edu) examinations, and provides a comprehensive treatment of all topics on which questions are usually asked. The book aims at enabling students not only to have a complete grasp of the concepts, but also obtain maximum marks in the examinations. Practical approach of the book also makes it useful for in-service programmes for various categories of personnel in education, and its authoritative coverage makes it relevant in the Middle-East and South-East Asian countries. Readers will find it a trustworthy friend, philosopher and guide. The third edition accounts for the advances in technology during the last seven years (when this book was last revised) as also the changing educational system. NEW IN THE THIRD EDITION • Additional chapters on: ? Hardware Technology, Audio Visual Aids and Media in Education ? Computer and Computer Assisted Instruction (CAI) ? Software, Courseware Development and Design Considerations ? Internet and I-learning • Enlargement and subsequent splitting of the chapter on Mass Media into Mass Media-I and Mass Media-II—the second part to focus on TV • Augmented question bank at the end of chapters that includes objective-type questions, like MCQs and Fill in the blanks • Improved readability and presentation

Fields in Vision offers a comprehensive and analytical study of the international phenomenon of television sports coverage. Garry Whannel considers the historical development of sport on television, the growth of sponsorship and the way that television and sponsorship have re-shaped sport in the context of the enterprise culture. Drawing on archival research, Whannel first charts the development of the BBC Outside Broadcast department, and the growing battle for dominance between BBC and ITV, showing how sponsorship and the rising power of sports agents began to transform sport - not only in the UK but across the world - in the 1960s. He goes on to examine the implications of this vast and escalating global network during the 1980s by analysing the central role that stars and narratives began to play in television sport, presenting case studies of major contests such as Coe versus Ovett and Decker versus Budd. His study also takes into account one of the more indirect, but no less significant results of international televised sport - the rise of popular fitness chic and the American monopoly of the workout boom of the 1980s. Fields in Vision explains the development of television sport by linking its economic transformation with the cultural forms through which it is represented, offering a study encompassing not simply the sports world, but our relationship with television and the media industries as a whole.