Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven "accidental" brands and how their founders beat bigger competitors by breaking the standard rules of marketing. Successful brands like Burt's Bees, J. Peterman, and Clif Bar reveal how doing things differently can lead to big-time success. If you're an entrepreneur or a marketer, this guide will show you how to build stronger brands.

A delicious and heartwarming novel featuring the girls working at the nation’s favourite wrapped chocolate factory.

A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. The Accidental Marketer is a practical guide for employees who are now responsible for developing strategy. These marketers will be able to immediately and successfully apply the ten tools featured in the book to create powerful strategies that increase sales and profits for any product in any industry. Explains how great marketers uncover insights about customers that competitors miss and use new insights to create a range of strategic options for their marketing plans Shows how the best marketers execute their strategies through developing innovative branding and communication plans and value propositions The Accidental Marketer allows any inexperienced marketer to step into a new role and develop an effective strategy.

From the fashion icon, “a joyous, colorful collection of photographs; drawings; reflections; and personal mottos on marriage, business, fame and style” (Boca Raton Observer). The late great Iris Apfel was a woman who transcended time and trends—one of the most original and dynamic personalities in the worlds of fashion, textiles, and interior design. Written a few years before her passing at age 102, this is a lavishly illustrated memoir in which she shares her musings, anecdotes, and incomparable wisdom. As the cofounder with her husband of Old World Weavers, an international textile manufacturing company that specialized in reproducing antique fabrics, she served a prestigious clientele including Greta Garbo, Estee Lauder, Montgomery Clift, and Joan Rivers. She also acted as a restoration consultant and replicated fabric for the White House over nine presidential administrations. Iris’s worldwide travels and devotion to flea markets inspired her work and fueled her passion for collecting fashion and accessories. In 2005, she was the first living person who was not a designer to have her clothing and accessories exhibited at the Costume Institute at the Metropolitan Museum of Art, a blockbuster show that catapulted her to fame and a career as a model, muse, and collaborator for renowned brands from Citroen to Tag Heuer. In 2015, acclaimed director Albert Maysles released Iris, his Emmy Award-nominated documentary, to a global audience. This celebratory volume captures her unique joie de vivre and features 180 full-color and black-and-white photos and illustrations—presented in the same improvisational, multifaceted style that made Iris a much-loved legend. “It’s hard to resist this self-proclaimed ‘geriatric starlet.’ With her owlish glasses, loud prints and necklaces upon necklaces, even in her 90s, Apfel is a fashion icon who combines a memoir with photos of the vibrant contents of her closets.” —The New York Times Book Review

Wes Anderson's beloved films announce themselves through a singular aesthetic - one that seems too vivid, unique, and meticulously constructed to possibly be real. Not so - in Accidentally Wes Anderson, Wally Koval collects the world's most Anderson-like sites in all their faded grandeur and pop-pastel colours, telling the story behind each stranger than-fiction-location. Based on the viral online phenomenon and community of the same name, Accidentally Wes Anderson celebrates the unique aesthetic that millions of Anderson fans love - capturing the symmetrical, the atypical, the unexpected, the vibrantly patterned, and distinctively coloured in arresting photographs from around the world. Authorised by Wes Anderson himself, and appealing to the millions who love his films, this book is also for fans of Cabin Porn and Van Life - and avid travellers and aspiring adventurers of all kinds.

In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.