An indispensible collection of Office 2013 Bibles Eager to delve into the new suite of Office 2013 applications? Look no further than this spectacular collection of four invaluable resources that boast nearly 5,000 pages and cover the core Office programs: Excel, Access, PowerPoint, and Word. The world's leading experts of these applications provide you with an arsenal of information on the latest version of each program. Features four essential books on the most popular applications included in the Office 2013 suite: Excel, Access, PowerPoint, and Word Excel 2013 Bible - serves as an essential reference for Excel users, no matter your level of expertise, and updates you on the latest Excel tips, tricks, and techniques Access 2013 Bible - offers a detailed introduction to database fundamentals and terminology PowerPoint 2013 Bible - shows you how to use the newest features and make successful presentations Word 2013 Bible - begins with a detailed look at all the latest features and then cover more advanced, intricate topics Look no further than Office 2013 Library for the most thorough coverage on every aspect of the Office 2013 suite!

In today’s competitive markets, considering the demand and the supply chain sides is crucial to keeping revenue and customer satisfaction maximized. Managing and planning demand play a vital role in the sustainability of a company. This is the first book to the discuss managerial, mathematical, and conceptual framework of influencing factors on demand along with accurate mathematical analyses to evaluate and raise revenue. The book provides an understanding of the key elements that impact buyer demand. It presents the mathematical relationship between the influencing factors and the demand functions. It discusses the methods used for inspiring demand, how to measure demand dependency on components such as price, quality, and inventory, and it helps management improve alignment between supply and demand by affecting the level and understanding of the role within supply chain management (SCM). This book is applicable for the professional as well as for academia. It can help those working in SCM, project management, production, inventory control, scheduling, engineering management, retail management, and operations management.

In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in a world of consumers empowered by new digital technology who do not want to be shouted at but engaged with. It shows readers how providing return on engagement, rather than return on investment, and a customer engagement point, rather than a unique selling point, is what will make the difference in today's cluttered marketing place. Updated throughout, this new edition also includes brand new chapters on content marketing, discovery and mobile marketing.

Chinese Consumers are Changing The World – Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy. The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market. A hands-on resource for succeeding in the Chinese marketplace Filled with real-world stories of companies who have made an impact in China Discover what the Chinese consumer wants and how to deliver the goods Written by Savio Chan and Michael Zakkour, two leading experts on the Chinese market This book is an invaluable resource for anyone who wants a clear understanding of how China's Super Consumers are changing the world and how to sell to them.

In this book the author examines the illegal wildlife trade from multiple perspectives: the historical context, the impact on the environment, the scope of the problem internationally, the sociocultural demand for illegal products, the legal efforts to combat it, and several case studies from inside the trade. The illegal wildlife trade has become a global criminal enterprise, following in the footsteps of drugs and weapons. Beyond the environmental impact, financial profits from the illegal wildlife trade often fund organized crime groups and violent gangs that threaten public safety and security in myriad ways. This innovative volume covers several key questions surrounding the wildlife trade: why is there a demand for illegal wildlife products, which actors are involved in the trade, how is the business organized, and what are the harmful consequences. The author performed ethnographic fieldwork in three key markets: Russia, Morocco, and China, and has constructed a detailed picture of how the wildlife trade operates in these areas. Conversations with informants directly involved in the illegal business ensure unique insights into this lively black market. In the course of his journey the author follows the route of the illegal wildlife trade from poor poaching areas to rich business districts where corrupt officials, legally registered companies, wildlife farms and sophisticated criminal organizations all have a share. A fascinating look inside the world of poachers, smugglers and traders.

The Instrument and Automation Engineers’ Handbook (IAEH) is the Number 1 process automation handbook in the world. The two volumes in this greatly expanded Fifth Edition deal with measurement devices and analyzers. Volume one, Measurement and Safety, covers safety sensors and the detectors of physical properties, while volume two, Analysis and Analysis, describes the measurement of such analytical properties as composition. Complete with 245 alphabetized chapters and a thorough index for quick access to specific information, the IAEH, Fifth Edition is a must-have reference for instrument and automation engineers working in the chemical, oil/gas, pharmaceutical, pollution, energy, plastics, paper, wastewater, food, etc. industries.