In the Social Age, companies unwilling to change will play the role of the dinosaurs: destined for extinction. This book gives you the keys to avoid this fate--and lead your organization into this exciting business climate. What does the Social Age mean for your business? Containing stories, analysis of real-world scenarios, and indispensable guidance, this book gives you the tools and information you need to survive and thrive in a business climate in which customers hold all the cards. Jobseekers have the power to easily find out what working at your company is really like and expertise has become more democratic as employees collaborate with each other, as well as with vendors, customers, and even competitors. In A World Gone Social, you'll discover: what the "Death of Large" and "Flat: The New Black" mean for you and your organization, how to build a socially enabled team that puts the customer experience first, how to objectively assess the fitness of your company's current culture and social presence, and what it means to create an "open" network of partners, collaborators, and brand champions. Filled with fascinating stories of success and failure at organizations including Barilla, Zappos, Bank of America, Lululemon, Abercrombie & Fitch, Southwest Airlines, and more, A World Gone Social reveals how to avoid the dangers of insincerity as well as what it takes to become a "Blue Unicorn"--the social leader.

“Our response to moral questions is not determined by politics, economics, personal preference, popular opinion, or human reasoning. It is, instead, grounded in what God has told us is true about ourselves and our world....God’s Word offers sanity, clarity, and hope.” --John MacArthur Trusted Voices Offer Biblical Responses to Today’s Hot Issues One of the greatest challenges facing Christians today is the powerful influence of secular thinking. From all directions we’re fed a constant barrage of persuasive—yet unbiblical—worldviews. This makes it difficult to know where to stand on today’s most talked-about issues. The leadership team at Grace Community Church, along with their pastor, John MacArthur, provide much-needed discernment and clarity in the midst of rampant confusion. Using the Bible as the foundation, you’ll learn how to develop a Christian perspective on key issues—including... political activism environmentalism the cult of celebrity entertainment and escapism homosexual marriage abortion, birth control, and surrogacy euthanasia and suicide disasters and epidemics immigration God and the problem of evil Also included is a topical reference guide of Bible verses that address key concerns—a guide that will arm you with right thinking and biblical answers to challenging questions.

The voice of reason in a world that won’t shut up. The Sunday Times Bestseller Winner of the Parliamentary Book Awards Every day, James O’Brien listens to people blaming hard-working immigrants for stealing their jobs while scrounging benefits, and pointing their fingers at the EU and feminists for destroying Britain. But what makes James’s daily LBC show such essential listening – and has made James a standout social media star – is the incisive way he punctures their assumptions and dismantles their arguments live on air, every single morning. In the bestselling How To Be Right, James provides a hilarious and invigorating guide to talking to people with unchallenged opinions. With chapters on every lightning-rod issue, James shows how people have been fooled into thinking the way they do, and in each case outlines the key questions to ask to reveal fallacies, inconsistencies and double standards. If you ever get cornered by ardent Brexiteers, Daily Mail disciples or corporate cronies, this book is your conversation survival guide.

Faith in Jesus Christ shapes the whole of the Christian life, not merely the parts that are safe and convenient, requiring little if anything of us. The realm of faith involves not only the interior life of the spirit, but everything that disciples of Jesus Christ think and do and are, including the way we participate in the politics of our communities, nation, and world. Do you ever wonder about the relationship between your theology and what’s happening in the politics of our nation and world, or ponder how your views might change if the biblical narrative were formative for your political opinions and beliefs? If so, this book is for you.

Water, air, sunlight, plants . . . we need these elements to live in this world. But does the world need us? And what would happen to the world if humans were gone? This is the premise of a thought-provoking picture book from John Coy. His insightful text explores how nature would reclaim the planet, accompanied by Natalie Capannelli's gorgeous watercolor illustrations. Back matter gives further context and discusses what kids (and all of us) can do to truly help our planet.

How can you win when the only certainty is change? Highly accessible, lively and inspiring, Velocity draws upon the authors’ unique perspectives and experiences to present seven timeless new laws for businesses and individuals in a world that is dominated by rapid change and digital technology. Written as a fascinating and enjoyable conversation between the authors – Stefan Olander, Vice President of Digital Sport from Nike and Ajaz Ahmed founder and Chairman AKQA – Velocity's up-to-date examples illustrate key lessons, together with insights, ideas and inspiration that individuals and businesses should adopt to thrive in the digital age. Velocity shares the vision and values required to succeed with the untold backstories to influential and iconic innovation. Fast paced, useful, provocative and highly motivating, Velocity is a management book that will arm you with actionable ideas to define your future. Features: - 4 Velocity principles: Speed, Direction, Acceleration, Discipline. - 7 Laws, including 'A Smith & Wesson beats four aces', 'It’s easier done than said', 'Convenient is the enemy of right' and 'No good joke survives a committee of six'.

This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes: • new strategies to guide students in the initial campaign planning phase • added content on influencers, social care teams, and newsjacking • coverage of research evaluation, the implications of findings, and articulating the ROI • expanded discussion of ethical considerations in campaign design and data collection and analysis. The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses. Accompanying online resources include chapter reviews with suggestions for further resources; instructor guides; in-class exercises; a sample syllabus, assignments, and exams; and lecture slides. Visit www.routledge.com/9780367896201