Rev. Dr. Gaddis J. Faulcon discovered how to win at life under adversity. He has experienced how to change from an attitude of doubt to one of belief. Today, he is a well-trained college administrator and professor. He has achieved what was unexpected by many people earlier in his life. God has performed in him what many would have thought to be impossible! He is a pastor of a church, a president of a consulting firm, and an author of a book. In Winning Generation, he shares insight and advice about issues of leadership and management. He has learned from his real-life experiences how to overcome many disadvantages and setbacks. He is now a goal achiever and a winner!

Whether you’re a Christian parent, youth leader, or educator who works with Generation Z, this book was written for you. As powerful ideas in our increasingly secular culture shape more of this generation, trusted leaders must share what they know about Jesus in ways that will reach them. But how? Backed by the latest research and first hand experience, this powerful book shows how to share biblical truth with a generation that desperately needs to hear it in a way that draws them in instead of pushing them away. Written by two youth influencers and experts on Generation Z, Sean McDowell, Ph.D., and J. Warner Wallace, So the Next Generation Will Know is an extraordinarily practical and relatable guide for anyone concerned with ensuring the next generation understands and embraces a biblical worldview.

How Cool Brands Stay Hot reveals what drives Generation Y, the most marketing savvy and advertising-critical generation, and how you can develop the right brand strategies to reach this group which, at three times the size of Generation X, has a big impact on society and business. Packed with qualitative and quantitative research plus creative ideas on how to position, develop and promote brands to the new consumer generation, it explains the five crucial steps or dimensions on how to stay a cool youngster brand. The first edition of How Cool Brands Stay Hot won the prestigious 2012 Berry-AMA Book Prize for the best book in marketing and Expert Marketer's Marketing Book of the Year 2011. This fully updated second edition incorporates additional years of extensive research and includes new case studies and 18 interviews with global brand and marketing executives of successful brands such as Converse, Heineken, Diesel, Coca-Cola, MasterCard, eBay, and the BBC.

The Ultimate Guide To Lead Generation For B2C Business Owners is a practical system for building a digital marketing team and generating all web leads entirely in-house. Using everything that Dan Wardrope, founder of FlexxDigital Ltd, has learned over six years of successfully running a digital marketing agency, he's poured his knowledge into a book that makes it easy for any B2C business owner to create concrete, sustainable Facebook campaigns and hire the best and brightest staff. He's also included "plug and play" templates for all your lead generation requirements. By using The Ultimate Guide To Lead Generation, your business can: Learn from the best campaigns Dan Wardrope has run, sidestepping the mistakes he's made along the wayCut the costs of your marketing by hiring the best and brightest staff to generate all your web leads in-house Create beautiful, bespoke landing pages without spending thousands of pounds on web designDevelop a "rinse and repeat" campaign strategy that'll generate measurable results for years to come This book is for: Businesses who sell products or services to consumers (B2Cs) People who are paying third-party marketing agencies for leads and aren't getting the results they needBusiness owners who know what they want. They are prepared to put in the effort and creativity to build an in-house digital marketing team that runs itself. What people are saying about Dan..."Dan has rejected the traditional agency model and built something new, totally defined by how, why and what he wants. And the results speak for themselves. Dan is a breath of fresh air for the industry and, if he's teaching, I highly recommend you listen." ~ Mike Rhodes, Founder of WebSavvy"We have been working with Dan and his business FlexxDigital over the past 11 months. As of today, 25 April 2018 1:50am, Dan has been able to generate over 238,000 leads using our flagship lead generation platform LeadsHook in 11 months in some of the most competitive niches." ~ Nik Thakorlal, Founder of LeadsHook "What can I say about Dan and his team at FlexxDigital? They have a great reputation for generating the best quality leads in the industry. Not only great quality, but predictable volumes. Highly recommended." ~ Mark Roberts, Director at Basik Money

Things have changed. The Truth has not. The 1950's are gone forever. The days of the Sunday school attendance award and the much-loved Sunday school picnic have faded into oblivion. Yet some youth ministries still operate as if today's kids are living in a vacuum, unaffected by the changing morals of today's society. How can we reach these kids with the truth of the gospel? More than fifty of America's youth experts give advice and encouragement to those who long to see this generation know the love of Christ. They help readers think through their philosophies of youth ministry, break down barriers that impede progress, and maximize their own gifts and the gifts of those who work with them. They answer tough questions such as: How can leaders build a relational youth ministry? How can we find and support volunteers? What are the issues women face in youth ministry? How do we minister in ethnic communities? How should we respond to popular culture? How can we help hurting adolescents? You can have a vibrant youth ministry even in these uncertain times. You can reach this generation for Christ.

The largest generation in history, the Millennial Generation are independent-- politically, socially, and philosophically-- and they are spearheading a period of sweeping change in America and around the world.

With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers. Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. In Marketing to Gen Z, businesses will learn how to: Get past the 8-second filter Avoid blatant advertising and tap influencer marketing Understand their language and off-beat humor Offer the shopping experiences they expect Marketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020. Now is the time to learn who they are and what they want!