Till date the phenomenon of moonlighting or multiple job holding has been investigated from different perspectives like shadow economy dynamics, financial stress motives, job enrichment and skill diversification motives. All these examinations have been made in the fields of blue-collar workers, agriculture workforce, health professional or artistic industries. Many studies also focus on the variety of motives and consequences of moonlighting practices. But no study has been conducted to find out an association between moonlighting and sprouting start-ups in India. This paper is aiming to bridge this gap.The overall results have indicated towards a close relationship between Moonlighting practices of IT/ITES professionals and the start-ups being operational through the same industry. This has helped to figure out that Generation Y which is working in knowledge industry is making themselves ready to flourish on their own by doing multi-jobbing in the form of working on their own business ideas along with working on their primary occupations.

“Bruce Schneier’s amazing book is the best overview of privacy and security ever written.”—Clay Shirky Your cell phone provider tracks your location and knows who’s with you. Your online and in-store purchasing patterns are recorded, and reveal if you're unemployed, sick, or pregnant. Your e-mails and texts expose your intimate and casual friends. Google knows what you’re thinking because it saves your private searches. Facebook can determine your sexual orientation without you ever mentioning it. The powers that surveil us do more than simply store this information. Corporations use surveillance to manipulate not only the news articles and advertisements we each see, but also the prices we’re offered. Governments use surveillance to discriminate, censor, chill free speech, and put people in danger worldwide. And both sides share this information with each other or, even worse, lose it to cybercriminals in huge data breaches. Much of this is voluntary: we cooperate with corporate surveillance because it promises us convenience, and we submit to government surveillance because it promises us protection. The result is a mass surveillance society of our own making. But have we given up more than we’ve gained? In Data and Goliath, security expert Bruce Schneier offers another path, one that values both security and privacy. He brings his bestseller up-to-date with a new preface covering the latest developments, and then shows us exactly what we can do to reform government surveillance programs, shake up surveillance-based business models, and protect our individual privacy. You'll never look at your phone, your computer, your credit cards, or even your car in the same way again.

On October 23, 2001, Apple Computer, a company known for its chic, cutting-edge technology -- if not necessarily for its dominant market share -- launched a product with an enticing promise: You can carry an entire music collection in your pocket. It was called the iPod. What happened next exceeded the company's wildest dreams. Over 50 million people have inserted the device's distinctive white buds into their ears, and the iPod has become a global obsession. The Perfect Thing is the definitive account, from design and marketing to startling impact, of Apple's iPod, the signature device of our young century. Besides being one of the most successful consumer products in decades, the iPod has changed our behavior and even our society. It has transformed Apple from a computer company into a consumer electronics giant. It has remolded the music business, altering not only the means of distribution but even the ways in which people enjoy and think about music. Its ubiquity and its universally acknowledged coolness have made it a symbol for the digital age itself, with commentators remarking on "the iPod generation." Now the iPod is beginning to transform the broadcast industry, too, as podcasting becomes a way to access radio and television programming. Meanwhile millions of Podheads obsess about their gizmo, reveling in the personal soundtrack it offers them, basking in the social cachet it lends them, even wondering whether the device itself has its own musical preferences. Steven Levy, the chief technology correspondent for Newsweek magazine and a longtime Apple watcher, is the ideal writer to tell the iPod's tale. He has had access to all the key players in the iPod story, including Steve Jobs, Apple's charismatic cofounder and CEO, whom Levy has known for over twenty years. Detailing for the first time the complete story of the creation of the iPod, Levy explains why Apple succeeded brilliantly with its version of the MP3 player when other companies didn't get it right, and how Jobs was able to convince the bosses at the big record labels to license their music for Apple's groundbreaking iTunes Store. (We even learn why the iPod is white.) Besides his inside view of Apple, Levy draws on his experiences covering Napster and attending Supreme Court arguments on copyright (as well as his own travels on the iPod's click wheel) to address all of the fascinating issues -- technical, legal, social, and musical -- that the iPod raises. Borrowing one of the definitive qualities of the iPod itself, The Perfect Thing shuffles the book format. Each chapter of this book was written to stand on its own, a deeply researched, wittily observed take on a different aspect of the iPod. The sequence of the chapters in the book has been shuffled in different copies, with only the opening and concluding sections excepted. "Shuffle" is a hallmark of the digital age -- and The Perfect Thing, via sharp, insightful reporting, is the perfect guide to the deceptively diminutive gadget embodying our era.

Urban agriculture is an increasingly popular practice in cities worldwide, and a sustainable future for it is critical, especially for the urban poor of the developing world.

In today’s fast and competitive world, a program’s performance is just as important to customers as the features it provides. This practical guide teaches developers performance-tuning principles that enable optimization in C++. You’ll learn how to make code that already embodies best practices of C++ design run faster and consume fewer resources on any computer—whether it’s a watch, phone, workstation, supercomputer, or globe-spanning network of servers. Author Kurt Guntheroth provides several running examples that demonstrate how to apply these principles incrementally to improve existing code so it meets customer requirements for responsiveness and throughput. The advice in this book will prove itself the first time you hear a colleague exclaim, “Wow, that was fast. Who fixed something?” Locate performance hot spots using the profiler and software timers Learn to perform repeatable experiments to measure performance of code changes Optimize use of dynamically allocated variables Improve performance of hot loops and functions Speed up string handling functions Recognize efficient algorithms and optimization patterns Learn the strengths—and weaknesses—of C++ container classes View searching and sorting through an optimizer’s eye Make efficient use of C++ streaming I/O functions Use C++ thread-based concurrency features effectively

This book is the fruition of four decades of teaching Mechanical Engineering subjects including Quality Engineering, Total Quality Management, and Principles of Management for the Bachelor and Master degree courses in Engineering at Annamalai University, and then in Arunai Engineering College, Tiruvannamalai, by the author. Frank and continual feed back from the distinguished students and esteemed colleagues of the author obtained during teaching, enthused him in shaping this book into a valuable present to the scholars pursuing engineering.This book amply covers the updated syllabus of Professional Ethics by Anna University. Besides the basic human values, Codes of ethics of major Indian professional societies, detailed risk analysis with illustrative examples are included. Further, twenty four crisp case studies covering a wide spectrum of topics in Professional Ethics, short-answer questions, long-answer questions with hints have been appended to sustain the interest of the engineering students. Besides the prescribed syllabus, ethics-related topics such as Social Acceptability SA 8000, Safety System OHSAS 18001 and Engineer-Manager interactions have also been explained. The student community as well as the teaching fraternity is certain to enjoy using this book, not only from the teaching-learning point of view, but also for their professional career and advancement.