With patient experience at the forefront of health care, effective communication of health messages is critical to quality care. This book offers proven strategies to help providers clearly explain health information to a variety of audiences, from patients and caregivers, to students and the public.

The best weapon against any condition is knowledge. Learn from the experts in Mayo Clinic's complete guide to identifying, treating, and preventing a broad range of common medical issues.

Inside you'll find:

• Easy-to-understand explanations of more than 100 health conditions
• Comprehensive lists of frequent signs and symptoms
• Professional insight on tests and procedures used to make a diagnosis
• Essential advice on treatments, including commonly used medications
• Up-to-date prevention guidelines for illnesses that may affect your quality of life

Featuring clear illustrations and accessible writing, Mayo Clinic A to Z Health Guide is a must-have health resource for every home.

Z-Health is the leader in brain-based training. Using a knowledge of the structure of the central nervous system allows the Z-Health trainer to use a wide variety of sensory simuli in order to bring about rapid changes. This book provides an introduction to the magic of Z-Health.

Includes first aid, choking, and CPR chart.

This essential guide for libraries, policy makers, and anyone concerned with health care in America has now been fully updated Readers will find updated information on long term health care spending, abortion, Medicaid and Medicare, health insurance and the uninsured, the State Children’s Health Insurance Program (SCHIP), and much, much more. New entries reflect important changes in recent years and include the Medicare Modernization Act, abstinence education, electronic health records, health savings accounts, Plan B, the President’s Emergency Plan for AIDS Relief (PEPFAR), and Project BioShield.

A to Z guide.

Assessing rhetorical principles of contemporary health issues Hypochondriacs are vulnerable to media hype, anorexics are susceptible to public scrutiny, and migraine sufferers are tainted with the history of the “migraine personality,” maintains rhetorical theorist Judy Z. Segal. All are influenced by the power of persuasion. Health and the Rhetoric of Medicine explores persistent health conditions that resist conventional medical solutions. Using a range of rhetorical principles, Segal analyzes how patients and their illnesses are formed within the physician/patient relationship. The intractable problem of a patient’s rejection of a doctor’s advice, says Segal, can be considered a rhetorical failure—a failure of persuasion. Examining the discourse of medicine through case studies, applications, and analyses, Segal illustrates how illnesses are described in ways that limit patients’ choices and satisfaction. She also illuminates psychiatric conditions, infectious diseases, genetic testing, and cosmetic surgeries through the lens of rhetorical theory. Health and the Rhetoric of Medicine bridges critical analysis for scholarly, professional, and lay audiences. Segal highlights the persuasive element in diagnosis, health policy, illness experience, and illness narratives. She also addresses questions of direct-to-consumer advertising of prescription drugs, the role of health information in creating the “worried well” and problems of trust and expertise in physician/patient relationships. A useful resource for critical common sense in everyday life, the text provides an effective examination of a society increasingly influenced by the rhetoric of health and medicine.