Explore Prince Edward County, its rich local history, gorgeous scenery, and delicious food and drink, in this new guide to the "gastronomic capital of Ontario" (The Globe and Mail). Prince Edward County's reputation as a picturesque region of award-winning wineries, quaint and eclectic hotels, rustic restaurants and fine dining establishments makes it the perfect getaway destination. Within driving distance of Toronto, Ottawa, and Montreal, the county is an ideal place both for city slickers to escape and unwind, and for locals to relish and preserve the region's history and farmlands. This comprehensive, elegant guide covers hotels, restaurants, wineries, local attractions, and much more, along with itinerary suggestions showcasing the best of what Prince Edward County has to offer. With profiles of key people behind some of the county's most beloved establishments, this book goes beyond typical guidebook territory. A Taste of Prince Edward County also includes a selection of recipes and wine pairings from chefs and restaurateurs based in the area, all inspired by the culinary bounty PEC has to offer. And with his signature warmth and humour, food and travel writer Chris Johns teams up with local county photographer Johnny C. Y. Lam to provide readers with a stunningly beautiful insider's look into one of the top travel destinations in Canada.

Explore Prince Edward County, its rich local history, gorgeous scenery, and delicious food and drink, in this new guide to the "gastronomic capital of Ontario" (The Globe and Mail). Prince Edward County's reputation as a picturesque region of award-winning wineries, quaint and eclectic hotels, rustic restaurants and fine dining establishments makes it the perfect getaway destination. Within driving distance of Toronto, Ottawa, and Montreal, the county is an ideal place both for city slickers to escape and unwind, and for locals to relish and preserve the region's history and farmlands. This comprehensive, elegant guide covers hotels, restaurants, wineries, local attractions, and much more, along with itinerary suggestions showcasing the best of what Prince Edward County has to offer. With profiles of key people behind some of the county's most beloved establishments, this book goes beyond typical guidebook territory. A Taste of Prince Edward County also includes a selection of recipes and wine pairings from chefs and restaurateurs based in the area, all inspired by the culinary bounty PEC has to offer. And with his signature warmth and humour, food and travel writer Chris Johns teams up with local county photographer Johnny C. Y. Lam to provide readers with a stunningly beautiful insider's look into one of the top travel destinations in Canada.

Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Wine tourism or enotourism or oenotourism or winery tourism or vinitourism is a special interest tourism that empowers local culture and spawns business opportunities for the local community. The comprehensive Routledge Handbook of Wine Tourism offers a thorough inquiry into both regular and emerging issues of wine tourism. Modern wine tourism extends beyond the mere cultivation of grapes and the production and selling of wine. The Routledge Handbook of Wine Tourism examines the complex interplay of market profiling, sustainable regional development, and innovative experiential marketing constructs which, when successful, contribute to the growth and sustainable evolution of global wine tourism. This handbook examines how the success of various enotourism events such as vineyard visits, winery tours, wine festivals and wine trails can stimulate the development of wine-producing regions and territories. Incorporating the latest philosophies and research themes, this handbook will be an essential reference for students, researchers, academics and industry practitioners of hospitality and tourism, gastronomy, management, marketing, cultural studies, development studies, international business and for encouraging dialogue across disciplinary boundaries.

The Routledge Handbook of Gastronomic Tourism explores the rapid transformations that have affected the interrelated areas of gastronomy, tourism and society, shaping new forms of destination branding, visitor satisfaction, and induced purchase decisions. This edited text critically examines current debates, critical reflections of contemporary ideas, controversies and queries relating to the fast-growing niche market of gastronomic tourism. This comprehensive book is structured into six parts. Part I offers an introductory understanding of gastronomic tourism; Part II deals with the issues relating to gastronomic tourist behavior; Part III raises important issues of sustainability in gastronomic tourism; Part IV reveals how digital developments have influenced the changing expressions of gastronomic tourism; Part V highlights the contemporary forms of gastronomic tourism; and Part VI elaborates other emerging paradigms of gastronomic tourism. Combining the knowledge and expertise of over a hundred scholars from thirty-one countries around the world, the book aims to foster synergetic interaction between academia and industry. Its wealth of case studies and examples make it an essential resource for students, researchers and industry practitioners of hospitality, tourism, gastronomy, management, marketing, consumer behavior, business and cultural studies.

Magazine articles, news items, and self-improvement books tell us that our daily food choices – whether we opt for steak or vegetarian, a TV dinner or a sit-down meal – serve as bold statements about who we are as individuals. Acquired Tastes makes the case that our food habits say more about where we come from and who we would like to be. This intimate portrait of eating habits and attitudes towards food in over one hundred Canadian families in both rural and urban settings reveals that our food choices never solely reflect personal tastes. Age, gender, social class, ethnicity, health concerns, food availability, and political and moral concerns shape the meanings that families attach to food and their self-identities. They also influence how its members respond to social discourses on health, beauty, and the environment, a finding that has profound implications for public health campaigns.