"Both ERA and EMCC had their roots in World War II, and in postwar years both firms received major funding from the United States government. Norberg analyzes the interaction between the two companies and the government and examines the impact of this institutional context on technological innovation. He looks at the two firms' operations after 1951 as independent subsidiaries of Remington Rand, and documents the management problems that began after Remington Rand merged with Sperry Gyroscope to form Sperry Rand in 1955"--Jacket.

In Designing Research Questionnaires, Yuksel Ekinci guides you through origins, types of questionnaire, basic components, types of questions and properties of measurement scales, how to design a questionnaire, sequence of questions, layout decisions and pilot testing, examples and strengths and limitations. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of SAGE’s Mastering Business Research Methods Series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

SAGE FUNDAMENTALS OF APPLIED RESEARCH The SAGE Fundamentals of Applied Research (FAR) series brings together the essential and forward thinking articles on doing research in applied contexts with or for specific groups from the foremost publications and edited by established names in the field. Volumes showcase methodological innovations, key debates, and maintain a focus on the professional/applied context of the research and on the methodological and practical implications of doing research within institutional and socio-cultural contexts of such research. The series includes historically seminal pieces alongside the very best pieces from the last few years that express the ‘cutting edge’ in the field.