The "Encyclopedia of Mobile Computing and Commerce" presents current trends in mobile computing and their commercial applications. Hundreds of internationally renowned scholars and practitioners have written comprehensive articles exploring such topics as location and context awareness, mobile networks, mobile services, the socio impact of mobile technology, and mobile software engineering.

Building on the success of the first edition, Mobile Messaging Technologies and Services offers extensive new and revised material based upon the latest research and industry developments. While early implementations targeted person-to-person messaging, MMS has now evolved to facilitate such requirements as the mass delivery of time-sensitive messages for content-to-person messaging. This Second Edition exploits the technical maturity of MMS as it is poised to generate a wealth of new business opportunities across the mobile communications sector. The author provides the fundamental technical background required for SMS, EMS and MMS, and supports this with industry cutting-edge developments. ● Contains a revised section on the fundamentals of MMS, including an updated section on GPRS to explain current commercial implementations such as GRX applications. ● Presents the latest developments in MMS standardization, including the design of synchronized multimedia integration language (SMIL) presentations, Digital Rights Management (DRM), transcoding techniques, postcard service and support of advanced multimedia formats. ● Describes the processes for standardizing telecommunications services and technologies (3GPP, OMA, GSM Association, IETF and W3C). ● Provides updated sections on SMS, EMS and heavily revised coverage of the developments in MMS, including MMS interworking and the forthcoming MMS version 1.3. This resource will be invaluable for application developers, manufacturers, operators and content providers involved in the design and deployment of messaging services. It will also be of interest to practitioners involved in the process of standardizing telecommunications services and technologies. Postgraduate students and researchers will benefit from having access to state-of-the-art findings backed by numerous illustrative real-world examples. Includes a companion website featuring information on relevant standards, available phones and developers’ resources.

Building on the success of the first edition, Mobile Messaging Technologies and Services offers extensive new and revised material based upon the latest research and industry developments. While early implementations targeted person-to-person messaging, MMS has now evolved to facilitate such requirements as the mass delivery of time-sensitive messages for content-to-person messaging. This Second Edition exploits the technical maturity of MMS as it is poised to generate a wealth of new business opportunities across the mobile communications sector. The author provides the fundamental technical background required for SMS, EMS and MMS, and supports this with industry cutting-edge developments. ● Contains a revised section on the fundamentals of MMS, including an updated section on GPRS to explain current commercial implementations such as GRX applications. ● Presents the latest developments in MMS standardization, including the design of synchronized multimedia integration language (SMIL) presentations, Digital Rights Management (DRM), transcoding techniques, postcard service and support of advanced multimedia formats. ● Describes the processes for standardizing telecommunications services and technologies (3GPP, OMA, GSM Association, IETF and W3C). ● Provides updated sections on SMS, EMS and heavily revised coverage of the developments in MMS, including MMS interworking and the forthcoming MMS version 1.3. This resource will be invaluable for application developers, manufacturers, operators and content providers involved in the design and deployment of messaging services. It will also be of interest to practitioners involved in the process of standardizing telecommunications services and technologies. Postgraduate students and researchers will benefit from having access to state-of-the-art findings backed by numerous illustrative real-world examples. Includes a companion website featuring information on relevant standards, available phones and developers’ resources.

There is a growing body of interesting research exploring the social shaping of mobile phones, covering a wide range of topics, from new forms of communication, to the changes in time organization, the uses of public places, the display of emotions and the formation and sustaining of communities. This book evaluates the launch and adoption of mobile phones, drawing out lessons for the future. In particular, it explores how social scientists can collaborate with designers and engineers in the development of new devices and uses. It will interest people from both industry and academia. Those working in the mobile communications industry in strategy, design and marketing will find this book of particular interest. In academia, undergraduate and postgraduate students, as well as researchers in a wide range of social science fields will find it a useful reference: sociologists, economists, psychologists in areas such as Science and Technology studies; Cultural studies and New Media studies.

Customer Relationship Management (CRM) has attracted the attention of scholars and practitioners. Mobile messaging has emerged as one of the fastest growing business technology initiatives since the web. Mobile messaging technology can be used as an integrated marketing endeavor to strengthen the brand and cultivate customer acquisition and loyalty. The present study evaluates the role of mobile messaging technology in promoting CRM. The study with the help of primary data examines the attitude of customers towards the diverse types of promotional and message alerts received by them, the preferable services/sector relating to which they would like to receive mobile messages. The study reveals that mobile messaging helps in better CRM and promotes customer loyalty.

SMS or Text is one of the most popular forms of messaging. Yet, despite its immense popularity, SMS has remained unexamined by science. Not only that, but the commercial organisations, who have been forced to offer SMS by a demanding public, have had very little idea why it has been successful. Indeed, they have, until very recently, planned to replace SMS with other messaging services such as MMS. This book is the first to bring together scientific studies into the values that ‘texting’ provides, examining both cultural variation in countries as different as the Philippines and Germany, as well as the differences between SMS and other communications channels like Instant Messaging and the traditional letter. It presents usability and design research which explores how SMS will evolve and what is likely to be the pattern of person-to-person messaging in the future. In short, The Inside Text is a fundamental resource for anyone interested in mobile communications at the start of the 21st Century.