The boom of internet is causing another industrial revolution. It is necessary for Chinese airlines to develop E-business in order to keep their competitive advantages. China Southern Airlines is the first Chinese airlines to enter E-business sector and is fairly successful in Chinese civil aviation market. However, comparing with British Airways, current E-business strategy in this company quite falls behind. After a strategic analysis, it is clearly that E-business is a profitable strategy for China Southern Airlines and should be applied further. It is quite urgent for China Southern Airlines to enlarge and improve its E-business strategies so that it can consolidate its leading position in this market segment. Therefore, some reasonable future strategic choices are put forward and a recommendation is given. On the other hand, the explosion of Chinese economy provides a rapid growth of air traffic world widely. British Airways and other foreign airlines would increase their profits significantly from Chinese air market.

First published in 2002.This volume is a political economy analysis o f China 's civil aviation industry, with a focus on the reform period beginning in the late 1970s up to the present. The chief aim is to identify and analyze the most important political economy variables impacting on the industry's development during this time.

Document from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 72, De Montfort University Leicester (De Montfort University Leicester UK), course: Strategic Management, language: English, abstract: This paper discusses the external economic factors affecting the strategic decision of airline industry and how this decision in turn, affect the market forecast of the aircraft manufacturing industry. Various business issues affect airlines operation either directly and indirectly, and these issues affect the strategic decision of the airline industry. The present economic crisis, instability in aviation fuel price, and environmental factors (such as the recent volcanic ashes and snow) has further shrunk business in the airline industry and thereby increasing competitive rivalry. Although the future projected growth by the airline industry look promising, factors affecting airline businesses can make it daunting. Strategic decisions however, will help the airlines to maximize this positive forecast. To make these decisions, it is vital for the origination to understand the macro-economic environment affecting the airline industry. [...]

The emergence of China as a future major participant in international aviation raises some interesting questions, especially from a strategic policy perspective. The progressive shift from a command to a mixed market economy under the central leadership of the Beijing administration now finds itself faced with the needs to balance a strategic duality in the context of the role of China's civil aviation industry. In a very real sense this situation requires the design and accommodation of a growing role for China's mainstream carriers within the operational context of the need to meet the complex challenges from increasing international market competition. In parallel with such major external pressures, central government must also accommodate domestic priorities with regard to internal economic development. The fruits of economic progress as a function of market reform are commonly understood to have positively reshaped the live of only a proportion of the national population to date. The need to create greater access to economic growth for the more remote western and northern provinces has required that the rapid development of airports become a factor in the planning and allocation of developmental priorities. To complicate matters further, prevailing requirements of airspace defence remain a major parameter within the larger context of national aviation policy. This book explores the political, economic and strategic issues raised by the inevitable tension between the domestic and international aspects of Beijing's current civil aviation strategy. It also seeks to identify some of the problems that face the industry as a key sector in the larger context of macroeconomic reform and the further pressures now being exerted by China's membership of the WTO.

Covers low-cost carrier growth in Japan, competition against full service hub carriers in the Middle East, aviation market liberalization in Central Asia, high-speed-rail and airline competition in China, air transport and tourism in Asia and Australia, airline performance and outsourcing, airports development, and airport-airline cooperation.