In this book we study The Tabligh Jama’at, an Islamic revivalist movement which, through participation in its preaching tours, provides satisfaction to individuals experiencing the crisis of modernity. Preaching tours enable Muslims to become workers for Allah and involved in the renewal of Allah’s world. We explore the ideological underpinning of preaching and working for Allah through the application of Frame Theory. Through an analytic framework comprising framing tasks and framing processes we unpack how the ideas of Islamic revivalism found in key Tabligh Jama’at written and oral texts – the Faza’il-e-A’maal and bayans – are packaged and communicated in such a way as to attract individuals to participate in preaching tours. The book concludes that working for Allah provides Muslims with meaning, social solidarity, and satisfaction which modernity has failed to provide them. This book will appeal to academics, researchers, journalists, policy-makers, and research students interested in or working on Islamic revivalist movements.

In this book we study The Tabligh Jama'at, an Islamic revivalist movement which, through participation in its preaching tours, provides satisfaction to individuals experiencing the crisis of modernity. Preaching tours enable Muslims to become workers for Allah and involved in the renewal of Allah's world. We explore the ideological underpinning of preaching and working for Allah through the application of Frame Theory. Through an analytic framework comprising framing tasks and framing processes we unpack how the ideas of Islamic revivalism found in key Tabligh Jama'at written and oral texts - the Faza'il-e-A'maal and bayans - are packaged and communicated in such a way as to attract individuals to participate in preaching tours. The book concludes that working for Allah provides Muslims with meaning, social solidarity, and satisfaction which modernity has failed to provide them. This book will appeal to academics, researchers, journalists, policy-makers, and research students interested in or working on Islamic revivalist movements.

The book uses an ethnographic approach to explore why the Tablighi Jamaat movement remains so successful in contemporary times. It shows that this success results from the positive image that it cultivates, and the systematic preaching activities of Tablighi Jamaat followers, and that the organisation’s apolitical image, the public profile of the ijtema, the humbleness of Tablighi followers, and the attraction of belonging to the global Tablighi community all help to create a positive image of the Tablighi Jamaat among ordinary Muslims. The book also argues that the Tablighi Jamaat remains successful because of its ability to hold its followers within a Tablighi-guided life, which is perceived as protection against the Western lifestyle. Many elements of contemporary Western lifestyle are considered non-Islamic, and so by clearly defining what is Islamic and non-Islamic in modern society, the Tablighi Jamaat provides a way in which Muslims can live in the contemporary world, but remain good Muslims.

Contemporary Islamic revivalism is a multi-dimensional and multi-faceted phenomenon. This book explores this phenomenon through an ethnographic study of the world’s largest Islamic revivalist movement, the Tabligh Jama‘at (‘Convey [message of Islam]’ Group). The basic contention of the book is that contemporary Islamic revivalism is a defensive reaction to the crisis of modernity, yet it is neither anti-modernity nor does it seek modernity’s destruction. Rather, it highlights that Muslims are in a crisis. They face the threat of losing their faith and identity in modernity, because according to the revivalist Muslims, the “true” Islamic practice no longer constitutes the foundation of everyday Muslim living. To preclude this from reaching a point of no return, Islamic revivalist movements like the Tabligh Jama‘at are engaged in encouraging Muslims to return to the “true” teachings of Islam, and restoring the Islamic glory that once was the envy of the world. This volume highlights the veritable ‘sectarian’ intensity with which Tablighis undertake this restorative work.

The Tablīghī Jamā‘at is a twentieth century faith renewal movement, which is presently operating in more than eighty countries. With millions of participants, its annual conference has become the second largest Muslim congregation after the Hajj. In the absence of official writings and its abstinence from media publicity, the Jamā‘at can best be studied by participant observation, as illustrated by the studies of its activities in India, Britain, France, Germany, Belgium, Canada, Morocco and South Africa, which are presented in this volume. Studying the historical and social growth of this movement in India, its transnational transformation, the development of its ideology, particularly on the questions of conversion, gender, religious diversity, organization, communication, adjustment with the local environment and personal transformation, this volume offers fascinating information about contemporary da‘wa phenomenon in Islam.

The book charts the attempts of Islam's largest missionary movement, the Tablighi Jamaat, to build Europe's largest mosque in London. Key themes include how Islamic movements engage and adapt within liberal democracies and how local contexts are key in understanding how and why movements operate in a given way.