Economics.

Does your organization have a good or bad reputation, and who takes responsibility for it? Whether viewed as an intangible asset or potential liability, damage to reputation can be costly. In the private sector loss of investor confidence can dent corporate value; in the public sector loss of public trust can lead to political change. How can anyone protect reputation from damage?

'Reputation Management' is a how-to-guide for professionals and students in corporate communications that rests on the premise that corporate reputations can be measured, monitored, and managed.

This book will show you how to build a sustainable reputation risk management framework and how to handle your next reputation risk crisis. It will help you identify ways in which reputation risk can impact bottom line, and then show you how to set up a framework for turning that risk into an opportunity for good, sustainable business. Reputation risk is a strategic risk and a potentially material risk, all the more so in the "age of hyper-transparency". This needs to be clearly understood by both management and boards of directors so that the people tasked with reputation risk have the support they need to align their reputation risk management with business strategy and planning. The Reputation Risk Handbook provides a clear framework to identify, manage and resolve reputation risk, including: a clear description of what reputation risk is and how it fits within the pantheon of corporate and institutional risk and strategic management; a practical process for creating early warning systems and on-going management and monitoring of reputation risks; techniques for aligning reputation risk management with business strategy and business planning; several case studies, including examples of when reputation risk management has gone wrong; examples of how to manage specific reputation risks successfully or deal with a reputation risk crisis. The Reputation Risk Handbook is not just for practitioners – those who manage risk and reputation directly – but for those who have oversight of risk management – namely boards, their committees and the c-suite. In addition to a framework for practitioners, the book provides specific suggestions for boards, including questions to ask management and what to look for within their organizations.

Managing Reputational Risk shows how any organisation canapply simple risk management principles to build stakeholderconfidence and safeguard and enhance reputation. It positionsreputation and its associated threats and opportunities where theyrightfully belong: in the domain of the board room, at the heart ofgood corporate governance, leading-edge strategy development,effective risk management, corporate responsibility, comprehensiveassurance and transparent communications. Illustrates, through numerous examples of good - and not sogood - business practice, the importance of respecting andnurturing reputation as a critical intangible asset. Demonstrates how mastery of reputation risks can enable anorganisation to be seen as responsible and responsive, as well asequipping it to meet the challenges that lie ahead.

Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.

Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximise shareholder value, raise finance, manage debt and remain independent. It provides practical models and checklists designed to plan reputation management and risk communication strategies.