A short course in international marketing [electronic resource]
Title | A short course in international marketing [electronic resource] PDF eBook |
Author | Jeffrey E. Curry |
Publisher | World Trade Press |
Pages | 192 |
Release | 2009 |
Genre | Export marketing |
ISBN | 1607800071 |
A Short Course in International Marketing will transform your export operation into a market-driven, profit-making enterprise by explaining how to employ international marketing methods and strategies used by successful firms worldwide.
A short course in international marketing blunders [electronic resource]
Title | A short course in international marketing blunders [electronic resource] PDF eBook |
Author | Michael White |
Publisher | World Trade Press |
Pages | 187 |
Release | 2009 |
Genre | Business failures |
ISBN | 160780008X |
Short Course in International Marketing Blunders (Dec. 99).
Title | Short Course in International Marketing Blunders (Dec. 99). PDF eBook |
Author | |
Publisher | |
Pages | |
Release | 1999 |
Genre | |
ISBN |
International Marketing Blunders
Title | International Marketing Blunders PDF eBook |
Author | |
Publisher | |
Pages | |
Release | 2009 |
Genre | |
ISBN | 9788126912513 |
Short Course In International Marketing
Title | Short Course In International Marketing PDF eBook |
Author | Jeffrey Edmund Curry |
Publisher | |
Pages | 191 |
Release | 2009-09-01 |
Genre | |
ISBN | 9788126912506 |
International Marketing
Title | International Marketing PDF eBook |
Author | Daniel W. Baack |
Publisher | SAGE |
Pages | 1012 |
Release | 2018-11-20 |
Genre | Business & Economics |
ISBN | 1526463105 |
Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors discuss five key factors that impact any international marketing venture – culture, language, political/legal systems, economic systems, and technological differences – in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. The book also covers sustainability and bottom-of-the-pyramid issues within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns. New to the second edition: More global focus through new examples, case studies and the experience brought by new co-author, Barbara Czarnecka Brand new chapter on Culture & Cross-Cultural Marketing, including political unrest and the recent return to nationalism (e.g. Brexit and the Trump presidency) and further coverage of developing countries New coverage of digital advances and social media marketing Updated theory and methods, including Service Dominant Logic (S-DL), Consumer Culture Theory (CCT), and Netnography Additional videos supplementing the comprehensive online resource package for students and lecturers A wealth of online resources complement this book. These include a test bank of 50-65 questions per chapter, PowerPoint slides, sample syllabi, interactive maps, country fact sheets, flashcards, SAGE journal articles, and guidelines for developing a marketing plan.
A Short Course in International Business Plans
Title | A Short Course in International Business Plans PDF eBook |
Author | Robert Brown (JD.) |
Publisher | World Trade Press |
Pages | 196 |
Release | 2003 |
Genre | Business & Economics |
ISBN | 9781885073624 |
Annotation Highly-degreed business consultants discuss the rationale for, and particulars of, developing a business plan specifically for the international market. Includes sample business plans for diverse type ventures, sample forms, and a glossary. Lacks an index. Annotation (c)2003 Book News, Inc., Portland, OR (booknews.com).