A short course in international marketing blunders [electronic resource]

A short course in international marketing blunders [electronic resource]
Title A short course in international marketing blunders [electronic resource] PDF eBook
Author Michael White
Publisher World Trade Press
Pages 187
Release 2009
Genre Business failures
ISBN 160780008X

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A short course in international marketing [electronic resource]

A short course in international marketing [electronic resource]
Title A short course in international marketing [electronic resource] PDF eBook
Author Jeffrey E. Curry
Publisher World Trade Press
Pages 192
Release 2009
Genre Export marketing
ISBN 1607800071

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A Short Course in International Marketing will transform your export operation into a market-driven, profit-making enterprise by explaining how to employ international marketing methods and strategies used by successful firms worldwide.

A short course in international intellectual property rights [electronic resource]

A short course in international intellectual property rights [electronic resource]
Title A short course in international intellectual property rights [electronic resource] PDF eBook
Author Karla C. Shippey
Publisher World Trade Press
Pages 196
Release 2009
Genre Intellectual property (International law)
ISBN 1607800055

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Do you or your company possess copyrights, brands, patents, trademarks, designs, or other related rights? If so, you have great opportunities in the new global marketplace, but you are also at great risk. A Short Course in International Intellectual Prope.

A Short Course in International Marketing Blunders

A Short Course in International Marketing Blunders
Title A Short Course in International Marketing Blunders PDF eBook
Author Michael White
Publisher Librix.eu
Pages 188
Release 2009
Genre
ISBN 8073997517

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Localization Strategies for Global E-Business

Localization Strategies for Global E-Business
Title Localization Strategies for Global E-Business PDF eBook
Author Nitish Singh
Publisher Cambridge University Press
Pages 347
Release 2012
Genre Business & Economics
ISBN 1107008891

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The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success.

DICTIONARY OF INTERNATIONAL TRADE 8th Edition

DICTIONARY OF INTERNATIONAL TRADE 8th Edition
Title DICTIONARY OF INTERNATIONAL TRADE 8th Edition PDF eBook
Author
Publisher Librix.eu
Pages 721
Release
Genre
ISBN 8073997592

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Cross-Cultural Aspects of Tourism and Hospitality

Cross-Cultural Aspects of Tourism and Hospitality
Title Cross-Cultural Aspects of Tourism and Hospitality PDF eBook
Author Erdogan Koc
Publisher Routledge
Pages 361
Release 2020-09-03
Genre Business & Economics
ISBN 1000172066

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Cross-Cultural Aspects of Tourism and Hospitality is the first textbook to offer students, lecturers, researchers and practitioners a comprehensive guide to the influence of culture on service providers as well as on customers, affecting both the supply and the demand sides of the industry – organisational behaviour, and human resource management, and marketing and consumer behaviour. Given the need for delivering superior customer value, understanding different cultures from both demand and supply sides of tourism and hospitality and the impact of culture on these international industries is an essential part of all students’ and practitioners’ learning and development. This book takes a research-based approach critically reviewing seminal cultural theories and evaluating how these influence employee and customer behaviour in service encounters, marketing, and management processes and activities. Individual chapters cover a diverse range of cultural aspects including intercultural competence and intercultural sensitivity, uncertainty and risk avoidance, context in communication, power distance, indulgence and restraint, time orientation, gender, assertiveness, individualism and collectivism, performance orientation, and humane orientation. This book integrates international case studies throughout to show the application of theory, includes self-test questions, activities, further reading, and a set of PowerPoint slides to accompany each chapter. This will be essential reading for all students, lecturers, researchers and practitioners and future managers in the fields of Tourism and Hospitality.