A short course in international marketing [electronic resource]

A short course in international marketing [electronic resource]
Title A short course in international marketing [electronic resource] PDF eBook
Author Jeffrey E. Curry
Publisher World Trade Press
Pages 192
Release 2009
Genre Export marketing
ISBN 1607800071

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A Short Course in International Marketing will transform your export operation into a market-driven, profit-making enterprise by explaining how to employ international marketing methods and strategies used by successful firms worldwide.

A short course in international economics [electronic resource]

A short course in international economics [electronic resource]
Title A short course in international economics [electronic resource] PDF eBook
Author Jeffrey E. Curry
Publisher World Trade Press
Pages 191
Release 2009
Genre International economic relations
ISBN 1607800047

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A short course in international marketing blunders [electronic resource]

A short course in international marketing blunders [electronic resource]
Title A short course in international marketing blunders [electronic resource] PDF eBook
Author Michael White
Publisher World Trade Press
Pages 187
Release 2009
Genre Business failures
ISBN 160780008X

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A short course in international intellectual property rights [electronic resource]

A short course in international intellectual property rights [electronic resource]
Title A short course in international intellectual property rights [electronic resource] PDF eBook
Author Karla C. Shippey
Publisher World Trade Press
Pages 196
Release 2009
Genre Intellectual property (International law)
ISBN 1607800055

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Do you or your company possess copyrights, brands, patents, trademarks, designs, or other related rights? If so, you have great opportunities in the new global marketplace, but you are also at great risk. A Short Course in International Intellectual Prope.

International Trade Theory and Policy

International Trade Theory and Policy
Title International Trade Theory and Policy PDF eBook
Author Giancarlo Gandolfo
Publisher Springer Science & Business Media
Pages 669
Release 2013-08-13
Genre Business & Economics
ISBN 3642373143

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In the present text the author deals with both conventional and new approaches to trade theory and policy, treating all important research topics in international economics and clarifying their mathematical intricacies. The textbook is intended for undergraduates, graduates and researchers alike. It addresses undergraduate students with extremely clear language and illustrations, making even the most complex trade models accessible. In the appendices, graduate students and researchers will find self-contained treatments in mathematical terms. The new edition has been thoroughly revised and updated to reflect the latest research on international trade.

Advanced Macroeconomics

Advanced Macroeconomics
Title Advanced Macroeconomics PDF eBook
Author Filipe R. Campante
Publisher LSE Press
Pages 420
Release 2021-10-11
Genre Business & Economics
ISBN 1909890707

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Macroeconomic policy is one of the most important policy domains, and the tools of macroeconomics are among the most valuable for policy makers. Yet there has been, up to now, a wide gulf between the level at which macroeconomics is taught at the undergraduate level and the level at which it is practiced. At the same time, doctoral-level textbooks are usually not targeted at a policy audience, making advanced macroeconomics less accessible to current and aspiring practitioners. This book, born out of the Masters course the authors taught for many years at the Harvard Kennedy School, fills this gap. It introduces the tools of dynamic optimization in the context of economic growth, and then applies them to a wide range of policy questions – ranging from pensions, consumption, investment and finance, to the most recent developments in fiscal and monetary policy. It does so with the requisite rigor, but also with a light touch, and an unyielding focus on their application to policy-making, as befits the authors’ own practical experience. Advanced Macroeconomics: An Easy Guide is bound to become a great resource for graduate and advanced undergraduate students, and practitioners alike.

A Short Course in Intermediate Microeconomics with Calculus

A Short Course in Intermediate Microeconomics with Calculus
Title A Short Course in Intermediate Microeconomics with Calculus PDF eBook
Author Roberto Serrano
Publisher Cambridge University Press
Pages 397
Release 2012-11-30
Genre Business & Economics
ISBN 1107017343

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This is a textbook for an intermediate level course in microeconomics that uses calculus throughout. Most of the competition either uses no calculus or relegates the math to footnotes and appendices. The text also focuses on theory rather than empirical data. To motivate the analysis, the authors include references to real events and firms, with no distracting separate boxes.