Based on the accounts of British and Anglo-Irish travelers, 'Creating Irish Tourism' charts the development of tourism in Ireland from its origins in the mid-eighteenth century to the country's emergence as a major European tourist destination a century later. The work shows how the Irish tourist experience evolved out of the interactions among travel writers, landlords, and visitors with the peasants who, as guides, jarvies, venders, porters and beggars, were as much a part of Irish tourism as the scenery itself.

Picturesque but poor, abject yet sublime in its Gothic melancholy, the Ireland perceived by British visitors during the eighteenth and nineteenth centuries did not fit their ideas of progress, propriety, and Protestantism. The rituals of Irish Catholicism, the lamentations of funeral wakes, the Irish language they could not comprehend, even the landscapes were all strange to tourists from England, Wales, and Scotland. Overlooking the acute despair in England’s own industrial cities, these travelers opined in their writings that the poverty, bog lands, and ill-thatched houses of rural Ireland indicated moral failures of the Irish character.