The great Mississippi flood of 1927 and how it changed America.

The extraordinary story of how Coach Paul "Bear" Bryant and Joe Namath, his star quarterback at the University of Alabama, led the Crimson Tide to victory and transformed football into a truly national pastime. During the bloodiest years of the civil rights movement, Bear Bryant and Joe Namath-two of the most iconic and controversial figures in American sports-changed the game of college football forever. Brilliantly and urgently drawn, this is the gripping account of how these two very different men-Bryant a legendary coach in the South who was facing a pair of ethics scandals that threatened his career, and Namath a cocky Northerner from a steel mill town in Pennsylvania-led the Crimson Tide to a national championship. To Bryant and Namath, the game was everything. But no one could ignore the changes sweeping the nation between 1961 and 1965-from the Freedom Rides to the integration of colleges across the South and the assassination of President Kennedy. Against this explosive backdrop, Bryant and Namath changed the meaning of football. Their final contest together, the 1965 Orange Bowl, was the first football game broadcast nationally, in color, during prime time, signaling a new era for the sport and the nation. Award-winning biographer Randy Roberts and sports historian Ed Krzemienski showcase the moment when two thoroughly American traditions-football and Dixie-collided. A compelling story of race and politics, honor and the will to win, Rising Tide captures a singular time in America. More than a history of college football, this is the story of the struggle and triumph of a nation in transition and the legacy of two of the greatest heroes the sport has ever seen.

Women-owned firms represent an increasingly important segment of the small business sector. According to the most recent data from the U.S. Census Bureau, there were 7.8 million women-owned firms in the United States in 2007, generating $1.2 trillion in revenues and providing employment for 7.6 million people. A Rising Tide presents the financial strategies that have helped today's bold and creative women entrepreneurs to succeed. The authors take a "lifecycle approach" in discussing the issues and strategies for different types of women-owned firms, from nascent and home-based firms to growth-oriented and technology-based enterprises. Each chapter includes real-world cases studies featuring women entrepreneurs as a way to bring the book's lessons to life. Uniquely, this book ties together the latest research on financing women-owned businesses and its implications for actual or potential entrepreneurs. Drawing on the Kauffman Firm Survey, a longitudinal survey of over 4,000 new firms, the authors are able to provide particularly useful conclusions, making this a must read for the thousands of women who are starting or may start businesses in the next few years. Please visit www.kauffman.org/sketchbook.aspx?VideoId=1699151957001&type=M to view the book trailer.

NEW YORK TIMES BESTSELLER • “This is Jeff Shaara at his best, giving us another superb [and] historically grounded novel of one of the most dramatic struggles of World War II.”—George McGovern Utilizing the voices of the conflict’s most heroic figures, some immortal and some unknown, Jeff Shaara tells the story of America’s pivotal role in World War II: fighting to hold back the Japanese conquest of the Pacific while standing side-by-side with her British ally, the last hope for turning the tide of the war against Germany. As British and American forces strike into the soft underbelly of Hitler’s Fortress Europa, the new weapons of war come clearly into focus. In North Africa, tank battles unfold in a tapestry of dust and fire unlike any the world has ever seen. In Sicily, the Allies attack their enemy with a barely tested weapon: the paratrooper. As battles rage along the coasts of the Mediterranean, the momentum of the war begins to shift, setting the stage for the Battle of Normandy. The first book in a trilogy about the military conflict that defined thetwentieth century, The Rising Tide is an unprecedented and intimate portrait of those who waged this astonishing global war. BONUS: This edition contains an excerpt from Jeff Shaara's The Steel Wave. Praise for The Rising Tide “[A] sprawling tale thoroughly researched and told withmeticulous detail . . . All that’s missing is the smell of gunpowder.”—MSNBC online “Masterful.”—Publishers Weekly (starred review) “The Rising Tide imparts the actual sights, sounds and dialogue from the grounds of 1940s Sicily and North Africa.”—New York Daily News

A hurricane isn’t the only trouble looming as a family assembles for a will reading in this sequel to Iron Lace by a USA Today–bestselling author. Nine people have gathered for the reading of Aurore Gerritsen’s will. Some are family, others are strangers. But all will have their futures changed forever when a lifetime of secrets is finally revealed. Aurore Gerritsen left clear instructions: her will is to be read over a four-day period at her summer cottage on a small Louisiana island. Those who don’t stay will forfeit their inheritance. With the vast fortune of Gulf Coast Shipping at stake, no one will take that risk. Tensions rise as Aurore’s lawyer dispenses small bequests, each designed to expose the matriarch’s well-kept secrets. Longtime loyalties are jeopardized, and shocking new alliances are formed as the family feels the sands of belief shifting beneath their feet. As a hurricane approaches and survival itself is threatened, the fourth day dawns and everyone waits for the final truth to be revealed. Praise for Rising Tides “Richards’s ability to portray compelling characters who grapple with challenging family issues is laudable.” —Publishers Weekly “This novel features a multilayered plot, vivid descriptions, and a keen sense of time and place.” —Library Journal

In Kelli Russell Agodon’s fourth collection, each poem facilitates a humane and honest conversation with the forces that threaten to take us under. The anxieties and heartbreaks of life—including environmental collapse, cruel politics, and the persistent specter of suicide—are met with emotional vulnerability and darkly sparkling humor. Dialogues with Rising Tides does not answer, This or that? It passionately exclaims, And also! Even in the midst of great difficulty, radiant wonders are illuminated at every turn.

This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.