Drawing from his extensive business management experience, Pradip Chanda turns traditional wisdom on its head when he proposes that brand loyalty is inversely proportional to the income and education levels of the 'knowledge consumer'. He examines how and why brands have become strategic assets, traces the evolution of knowledge consumer and what can companies do to protect equity of the brands they have nurtured over decades. A new approach to building brand loyalty that gives marketers a competitive edge in today's high-tech, high-stakes and brand-hostile environment. The book combines the knowledge with engaging real-life case studies and proven examples.

Fantasy-roman.

For 200 years the Guinness company had been run by the Guinness family. In 1985, the Distillers' Company sought a friendly merger with Guinness; however, the company was now led by Ernest Saunders. This book tells the story of boardroom battles and criminal trials.

We are largely defined by how we face our fears. A boy goes on a melancholy, often terrifying but ultimately life-affirming journey of self-discovery as a stockman in far North Queensland. In an exquisitely illustrated collage of memory and dreamscape, nightmare and cold reality, Matt Ottley fuses the moral choices of the individual with the demands of society. In this stirring adventure, the boy confronts a huge, rogue Brahmin bull and learns he must acknowledge the errors of the past before he can fully embrace the future. The graphic novel includes a CD and music specially composed for it by the author/illustrator.

A tale of four people trapped by their addictions, the basis for the acclaimed Darren Aronofsky film, by the author of Last Exit to Brooklyn. Sara Goldfarb is devastated by the death of her husband. She spends her days watching game shows and obsessing over appearing on television as a contestant—and her prescription diet pills only accelerate her mania. Her son, Harry, is living in the streets with his friend Tyrone and girlfriend Marion, where they spend their days selling drugs and dreaming of escape. When their heroin supply dries up, all three descend into an abyss of dependence and despair, their lives, like Sara’s, doomed by the destructive power of drugs. Tragic and captivating, Requiem for a Dream is one of Selby’s most powerful works, and an indelible portrait of the ravages of addiction. This ebook features an illustrated biography of Hubert Selby Jr. including rare photos from the author’s estate.

The epic saga of Boon Angchuan ends— —but not before she finally finishes her bloody quest. Edward Splettstoesser and Liliana Contreras have been on the trail together for the better part of a decade, searching for their long-lost friend Boon. After so many dusty miles and bitter disappointments, they finally track her down to a Wyoming prison and begin hatching plans to break her out. But all hell breaks loose, and in the middle of the pandemonium is “the Frenchman,” one Emile Champlain, who may very well hold the long-sought secret of what truly happened to Boon’s mother, Pimchan. The chase is on, from the Wyoming State Prison to a hellish confrontation at a cattle ranch, ultimately leading them to the frozen, far-flung Alaskan and Western Canadian wildernesses in the throes of the Gold Rush. There, Champlain holds court over his ill-gotten fiefdom and awaits the final showdown with the wildest woman in the west. The explosive conclusion to the Boon Trilogy, A Requiem for Boon is her biggest, bloodiest, and most consequential adventure yet, where the fates of her and her dearest friends all hang precariously in the balance.

This richly detailed tribute to the legendary Yamato is now back in print by popular demand. Equipped with the largest guns and heaviest armor and having the greatest displacement of any ship ever built, the Yamato proved to be a formidable opponent to the U.S. Pacific Fleet in World War II. This classic in the Anatomy of the Ship series contains a full description of the design and construction of the battleship including wartime modifications, and a career history. This is followed by a substantial pictorial section with rare onboard views of Yamato and her sister ship, a comprehensive portfolio of more than 600 perspective and three-view drawings, and 30 photographs. Such a handsome and thorough work is guaranteed to impress modelmakers, ship enthusiasts, and naval historians.