Writing this book has been a pleasure, but it has also been frustrating. It was a delight to see that the facts of food preferences, eating, and food behavior conform in many ways to the general principles of psychology. Matching these, however, was often like putting together a jigsaw puz zle-looking at a fact and trying to figure out which psychological theories or principles were relevant. This was made more difficult by conflicting principles in psychology and contradictory findings in psychological as well as food-preference research. The material cited is not meant to be exhaustive. Undoubtedly, I have been influenced by my own research interests and points of view. When conflicting data exist, I selected those that seemed to me most representa tive or relevant, and I have done so without consistently pointing out contrary findings. This applies also to the discussion of psychological prin ciples. Much psychological research is done in very restrictive conditions. Therefore, it has limited applicability beyond the confines of the context in which it was conducted. What holds true of novelty, complexity, and curiosity when two-dimensional line drawings are studied, for example, may not have much to do with novelty, complexity, and curiosity in rela tion to foods, which vary in many ways such as shape, color, taste, texture, and odor. Nevertheless, I have tried to suggest relationships between psy chological principles and food preferences.

Written by leading international experts, this book explores one of the central difficulties faced by nutritionists today; how to improve people's health by getting them to change their dietary behaviour. It provides an overview of the current understanding of consumer food choice by exploring models of food choice, the motivations of consumers, biological, learning and societal influences on food choice, and food choices across the lifespan. It concludes by examining the barriers to dietary change and how nutritionists can best impact upon dietary behaviour.

Drawing on empirical research, clinical case material and vivid examples from modern culture, The Psychology of Overeating demonstrates that overeating must be understood as part of the wider cultural problem of consumption and materialism. Highlighting modern society's pathological need to consume, Kima Cargill explores how our limitless consumer culture offers an endless array of delicious food as well as easy money whilst obscuring the long-term effects of overconsumption. The book investigates how developments in food science, branding and marketing have transformed Western diets and how the food industry employs psychology to trick us into eating more and more – and why we let them. Drawing striking parallels between 'Big Food' and 'Big Pharma', Cargill shows how both industries use similar tactics to manufacture desire, resist regulation and convince us that the solution to overconsumption is further consumption. Real-life examples illustrate how loneliness, depression and lack of purpose help to drive consumption, and how this is attributed to individual failure rather than wider culture. The first book to introduce a clinical and existential psychology perspective into the field of food studies, Cargill's interdisciplinary approach bridges the gulf between theory and practice. Key reading for students and researchers in food studies, psychology, health and nutrition and anyone wishing to learn more about the relationship between food and consumption.

This title explores the psychological processes involved in the selection and consumption of foods and drink. The exposition is firmly linked to research evidence on the cognitive, socio-economic and physiological influences on the desire to eat and drink. The basic theory is that appetite is a learned response to a recognized complex of cues from foods, the body and the social and physical environment.; The volume starts with infant-care giver interactions in feeding, then moves on to consider how physical and social maturation in Western culture affects attitudes to foods, concentrating on the phenomena of ordinary dieting and the extremes of disordered eating. The concluding chapters deal with the process within the lives of individual consumers which causes the same eating habits to form in different segments of society. It also looks at food technology, marketing and governmental regulation.; "The Psychology of Nutrition" tackles questions about what goes on in eaters' and drinkers' minds about the foods and beverages they are consuming, and about the cultural meaning of the eating occasion in industrialized cultures.

For many people, food is no longer something to 'enjoy' as the stuff that nourishes us. It's something to 'control', 'do battle with', all in a warped quest to live up to society's photoshopped ideals. By examining the psychological factors that encourage us to eat more than we know we should, as well as the tricks marketers use to influence what we eat, 'Change the Way You Eat' provides the tools for readers to take ownership of their eating choices so that lifelong change can take place. Leanne Cooper has "created a primer on the factors that encourage us to overeat or eat the wrong thing - including the influence of food marketing - and how understanding them better can help reshape our eating." - Sydney Morning Herald

This volume explores the shift in eating research from the search for bodily signals that trigger hunger to a focus on eating patterns emerging from a learning process that is based on life experience. This new book offers hope that healthful eating patterns can be learned. The book proposes models for normal eating behavior and discusses how and why eating deviates from these norms.

One of the central problems in nutrition is the difficulty of getting people to change their dietary behaviours so as to bring about an improvement in health. What is required is a clearer understanding of the motivations of consumers, barriers to changing diets and how we might have an impact upon dietary behaviour. This book brings together theory, research and applications from psychology and behavioural sciences applied to dietary behaviour. The authors are all international leaders in their respective fields and together give an overview of the current understanding of consumer food choice.