A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Second Edition

A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Second Edition
Title A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Second Edition PDF eBook
Author David Michaelson
Publisher Business Expert Press
Pages 280
Release 2014-05-23
Genre Business & Economics
ISBN 1606499858

Download A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Second Edition Book in PDF, Epub and Kindle

Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This second edition takes a best practices approach—one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession’s impact on the client’s return on investment in the public relations function.

A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition

A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition
Title A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition PDF eBook
Author David Michaelson
Publisher Business Expert Press
Pages 251
Release 2017-01-24
Genre Business & Economics
ISBN 163157762X

Download A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition Book in PDF, Epub and Kindle

Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function, the measurement of social media and the use of standardized measures.

A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation

A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
Title A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation PDF eBook
Author David Michaelson
Publisher
Pages
Release 2020-08-03
Genre
ISBN 9781953349163

Download A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation Book in PDF, Epub and Kindle

A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation

A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
Title A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation PDF eBook
Author David Michaelson
Publisher
Pages 0
Release 2017
Genre Public relations
ISBN 9781631577611

Download A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation Book in PDF, Epub and Kindle

Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function, the measurement of social media and the use of standardized measures.

A Practioner's Guide to Public Relations Research, Measurement and Evaluation

A Practioner's Guide to Public Relations Research, Measurement and Evaluation
Title A Practioner's Guide to Public Relations Research, Measurement and Evaluation PDF eBook
Author Don W. Stacks
Publisher Business Expert Press
Pages 242
Release 2010-07-06
Genre Business & Economics
ISBN 1606491024

Download A Practioner's Guide to Public Relations Research, Measurement and Evaluation Book in PDF, Epub and Kindle

This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.

Primer of Public Relations Research, Third Edition

Primer of Public Relations Research, Third Edition
Title Primer of Public Relations Research, Third Edition PDF eBook
Author Don W. Stacks
Publisher Guilford Publications
Pages 417
Release 2016-11-23
Genre Business & Economics
ISBN 146252270X

Download Primer of Public Relations Research, Third Edition Book in PDF, Epub and Kindle

Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provided at the companion website. Instructors requesting a desk copy also receive a supplemental Instructor's Manual with a test bank, suggested readings, and case studies. New to This Edition: *Chapter on standardization, moving beyond the prior edition's focus on best practices. *Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data. *Addresses the strategic use of key performance indicators. *Covers the latest content analysis software. Pedagogical Features: *Each chapter opens with a chapter overview and concludes with review questions. *End-of-chapter practice problems guide readers to implement what they have learned in a PR project. *Appendix provides a dictionary of public relations measurement and research terms. *Supplemental Instructor's Manual and PowerPoint slides.

Evaluating Public Relations

Evaluating Public Relations
Title Evaluating Public Relations PDF eBook
Author Tom Watson
Publisher Kogan Page Publishers
Pages 228
Release 2005
Genre Business & Economics
ISBN 9780749443061

Download Evaluating Public Relations Book in PDF, Epub and Kindle

Global surveys have identified that evaluation is the current major professional research issue. Clients of PR firms are seeking greater evidence of the impact of campaigns and programmes, which in turn is leading to a greater demand for information on evaluation methods.Evaluating Public Relations comprises nine chapters which start with theoretical perspectives and then demonstrate the design and implementation of a range of PR research and evaluation methods. It is illustrated by award-winning case studies from around the world and concludes with consideration of future developments. Most chapters are supplemented by interviews with leading PR practitioners and responses to a survey of leading practitioners around the worldwide.