Economics, far from being the “dismal science,” offers us valuable lessons that can be applied to our everyday experiences. At its heart, economics is the science of choice, and a study of economic principles allows us to achieve a more informed understanding of how we make our choices, regardless of whether these choices occur in our everyday life or in our work environment. This book brings a real commonsense approach to basic microeconomics. It delivers clear statements of essential economic principles, supported by easy-to-understand examples, and uncluttered by extraneous material; the goal being to provide a concise, readable primer that covers the substance of microeconomic theory. It also looks at the efficient operation of competitive markets and what may cause those markets to fail; the benefits from trade; profit maximization; the consequences of choice; and the implications of imperfect competition.

This two-volume text represents a common sense approach to basic microeconomics. Economics, far from being the dismal science, offers us valuable lessons that can be applied to our everyday experiences. At its heart, economics is the scientific study of choice and a study of economic principles allows us to achieve a more informed understanding of how we make our choices, whether these choices occur in our everyday life or in our work environment. Volume One, Elements and Principles, delivers clear statements of essential economic principles, supported by easy to understand examples, and uncluttered by extraneous material; the goal is to provide a concise readable primer that covers the fundamentals of microeconomic theory. The text looks at opportunity cost; the rationale for trade; the efficient operation of competitive markets; and develops and expands the economist’s basic demand and supply model.

This two-volume text represents a common sense approach to basic microeconomics. Economics, far from being the dismal science, offers us valuable lessons that can be applied to our everyday experiences. At its heart, economics is the scientific study of choice and a study of economic principles allows us to achieve a more informed understanding of how we make our choices; whether these choices occur in our everyday life or in our work environment. Volume Two, Competition and Constraints, focuses on understanding how markets may operate; profit maximization; how real-world concerns may reduce efficiency; what corrective actions may be taken to prevent market failure and the implications of those actions. The goal is to provide a concise readable primer that extends the fundamentals of microeconomic theory to consider practical economic issues.

Economics, far from being the "dismal science," offers us valuable lessons that can be applied to our everyday experiences. At its heart, economics is the science of choice and a study of economic principles that allows us to achieve a more informed understanding of how we make our choices, regardless of whether these choices occur in our everyday life, in our work environment, or at the national or international level. The present two-volume text represents a commonsense approach to basic microeconomic principles. It is directed toward all students, but particularly toward those within business school settings, including students beginning an advanced business degree course of study. It will deliver clear statements of essential economic principles, supported by easy-to-understand examples, and uncluttered by extraneous material, the goal being to provide a concise readable primer that covers the substance of microeconomic theory. Over the course of the two volumes, the text will look at the efficient operation of competitive markets and what may cause those markets to fail, the benefits derived from trade, profit maximization, the consequences of choice, and the implications of imperfect competition.

Economics, far from being the “dismal science,” offers us valuable lessons that can be applied to our everyday experiences. At its heart, economics is the science of choice and a study of economic principles that allows us to achieve a more informed understanding of how we make our choices, whether these choices occur in our everyday life, in our work environment, or at the national or international level. This book represents a common sense approach to basic macroeconomics, and begins by explaining key economic principles and defining important terms used in macroeconomic discussion. It uses a single unifying tool—aggregate demand and aggregate supply analysis—to probe differing perspectives on macroeconomic policies. If you’re a student, and perhaps a student in business school settings, this book will deliver clear statements of essential economic principles, supported by easy-to-understand examples, and uncluttered by extraneous material; the goal being to provide a concise readable primer that covers the substance of macroeconomic theory.

This two-volume text represents a common sense approach to basic microeconomics. Economics, far from being the dismal science, offers us valuable lessons that can be applied to our everyday experiences. At its heart, economics is the scientific study of choice and a study of economic principles allows us to achieve a more informed understanding of how we make our choices; whether these choices occur in our everyday life or in our work environment. Volume Two, Competition and Constraints, focuses on understanding how markets may operate; profit maximization; how real-world concerns may reduce efficiency; what corrective actions may be taken to prevent market failure and the implications of those actions. The goal is to provide a concise readable primer that extends the fundamentals of microeconomic theory to consider practical economic issues.

Economics, far from being the "dismal science," offers us valuable lessons that can be applied to our everyday experiences. At its heart, economics is the science of choice and a study of economic principles that allows us to achieve a more informed understanding of how we make our choices, regardless of whether these choices occur in our everyday life, in our work environment, or at the national or international level. The present two-volume text represents a commonsense approach to basic microeconomic principles. It is directed toward all students, but particularly toward those within business school settings, including students beginning an advanced business degree course of study. It will deliver clear statements of essential economic principles, supported by easy-to-understand examples, and uncluttered by extraneous material, the goal being to provide a concise readable primer that covers the substance of microeconomic theory. Over the course of the two volumes, the text will look at the efficient operation of competitive markets and what may cause those markets to fail, the benefits derived from trade, profit maximization, the consequences of choice, and the implications of imperfect competition.