Figured Tapestry is a study of industrial maturity and decline, focused on the Philadelphia textile trades from the era of the Knights of Labor through World War II. Unlike the bulk fabric enterprises of New England and the South, Quaker City textile firms were 'flexible specialists,' combining skilled labor, versatile technologies, and quick responsiveness to demand shifts to create a vast array of seasonal goods. Scranton assesses the significance and limits of industrial versatility, owner-operated businesses, craft labor and its organizations, and the agglomeration of specialist mills in urban districts. An interdisciplinary blend of business, labor, urban, and economic history, industrial geography, and the history of technology, Figured Tapestry illuminates the hidden world of batch production, the 'other side' of American industrialization, and highlights both the benefits and the hazards of flexibility, a matter of moment to those who seek to reorient current manufacturing away from the rigidities of mass production.

We live in a world of seemingly limitless consumer choice. Yet, as every shopper knows without thinking about it, many everyday goods – from beds to batteries to printer paper – are available in a finite number of “standard sizes.” What makes these sizes “standard” is an agreement among competing firms to make or sell products with the same limited dimensions. But how did firms – often hotly competing firms – reach such collective agreements? In exploring this question, Colleen Dunlavy puts the history of mass production and distribution in an entirely new light. She reveals that, despite the widely publicized model offered by Henry Ford, mass production techniques did not naturally diffuse throughout the U.S. economy. On the contrary, formidable market forces blocked their diffusion. It was only under the cover of collectively agreed-upon, industrywide standard sizes – orchestrated by the federal government – that competing firms were able to break free of market forces and transition to mass production and distribution. Without government promotion of standard sizes, the twentieth-century American variety of capitalism would have looked markedly less “Fordist.” Small, Medium, Large will make all of us think differently about the everyday consumer choices we take for granted.