A well-developed, successfully executed marketing plan will attract new clients, increase referrals, and strengthen client loyalty. This resource will help you master the creative marketing solutions you need.

This is a trainer's manual designed to be used in conjunction with The Law Firm Associate's Guide to Personal Marketing and Selling Skills (sold separately). It will serve as a guide to the person who is charged with leading the training sessions and will explain how to best structure the sessions and use the book. Chapters will provide skill development outlines at each level for marketing and sales training; discussion guidelines for coaches working internally or externally with attorneys and teams; discussion guidelines for firm members working internally with individual attorneys; and discussion guidelines, checklists, and program ideas for the person responsible for professional development.

In this up-to-date third edition of The Lawyer's Guide to Marketing on the Internet, you'll learn how to make the latest technology work for your practice and increase your firm's visibility. This comprehensive resource provides proven online marketing strategies and guides you on how to effectively and efficiently market your law practice.

Make LinkedIn Work for You isn't just a "how to" on using LinkedIn; it delves deeper into creating a strategic approach to your use of LinkedIn based on who you are, where you are in your career, and what you want to accomplish on LinkedIn, and prompts you to ask questions like: -What are you "hiring" LinkedIn to do for you?-How do you make yourself "discoverable" within your network?-How do you bring the real world into LinkedIn and LinkedIn into the real world?-How do you want to communicate with your network?The book focuses on the three parts of your LinkedIn presence that you must understand well: Profiles, Connections, and Participation. We have long called these the essential building blocks of LinkedIn. In many ways, the three blocks notion is our fundamental insight in this book. If you understand and get these blocks right, you will "get" LinkedIn and should find it a valuable use of your time.Table of ContentsPART I: Getting Started1. Setting Up A New Account Or Reviving Your Existing Account.2. Using Linkedin On Your Mobile Devices3. Optimizing Your Settings4. Developing Your Linkedin Strategy5. The Three Building Blocks Of Linkedin: Profile, Connections And ParticipationPART II: Profile6. Your Basic Profile7. Going Further With Your Profile8. Advanced And Power User Tips: Profile9. Profile Frequently Asked QuestionsPART III: Connections10. Getting Started With Connections11. Making Even More Connections12. Using Linkedin Search Tools13. Advanced And Power User Tips: Connections14. Frequently Asked Questions: ConnectionsPART IV: PARTICIPATION15. Participating On Linkedin: Posts And Groups16. Social Proof: Endorsements And Recommendations17. Monitoring And Engaging With Your Network18. Developing A Linkedin Content Strategy19. Advanced And Power User Tips: Participation20. Frequently Asked Questions: ParticipationPART V: Conclusion: Planning Your Linkedin Activity21. A Basic Linkedin Action Plan For EveryonePART VI: Making Linkedin Work For You22. Building Your Personal Brand On Linkedin23. Linkedin For Job Search24. Linkedin For Law Students25. Moving To New Practice Area Or Location26. Using Linkedin As A Business27. Linkedin For Millennials And Others New To The Platform28. Linkedin And Legal Ethics29. Resources

Marketing the Law Firm: Business Development Techniques examines how marketing can improve client satisfaction and increase the bottom line for both corporate and consumer practices.

In this definitive guide to starting, marketing and growing your law firm, you'll receive key insights from leading experts in the legal industry today. Inside you'll discover 11 steps to launch a successful law firm, how to get website leads on autopilot, online advertising secrets from the pros, how to build and market your website, business development for legal rainmakers, how to dominate social media overnight, and much more.

To fully leverage the power of social media for your legal marketing you need one indispensable ingredient: Content Need to attract more clients? Want to be a top-referred lawyer? Struggling with billing time and business development? Imagine growing your book of business--wihout leaving your office! With the ease of today's technology, social media platforms, and content marketing, it's not that hard. It's simply a mindshift and the right kind of "know-how" Here's the best part: Using the secrets of top journalist, you can easily and effectively create compelling content like a pro. YOU'LL LEARN HOW TO: Get your message to your target clients is is an understandable and engaging way so you become THE trusted, preferred and referred attorney Easily create attention-grabbing content your target clients need Stand out among the plethora of other firms In the marketplace Use branded content like blogs, videos, eBooks, Slideshares, Case Studies, White Papers, Webinars/Webcast, Podcast, Photos, Virtual Educational Events and more to attract more clients Implement time-saving strategies that won't take away from your billable hours Engage your social media savvy clients to increase your client retention rates Avoid marketing missteps and top mistakes lawyers make when using social media