A Multiple Layer Model of Market Oriented Organizational Culture

A Multiple Layer Model of Market Oriented Organizational Culture
Title A Multiple Layer Model of Market Oriented Organizational Culture PDF eBook
Author Christian Homburg
Publisher
Pages 70
Release 2000
Genre
ISBN 9783893332250

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The Market Oriented University

The Market Oriented University
Title The Market Oriented University PDF eBook
Author John A Davis
Publisher Edward Elgar Publishing
Pages 273
Release 2016-05-27
Genre Education
ISBN 1781004927

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The SAGE Handbook of Marketing Theory

The SAGE Handbook of Marketing Theory
Title The SAGE Handbook of Marketing Theory PDF eBook
Author Pauline Maclaran
Publisher SAGE
Pages 546
Release 2009-12-04
Genre Business & Economics
ISBN 144620698X

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Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.

Strategic Marketing

Strategic Marketing
Title Strategic Marketing PDF eBook
Author Torsten Tomczak
Publisher Springer
Pages 261
Release 2017-09-15
Genre Business & Economics
ISBN 3658184175

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Dieses Lehrbuch führt in verständlicher, systematischer und knapper Form in die Problemfelder der Marketingplanung ein. Sowohl die Marketingplanung auf der Unternehmens- und Geschäftsfeldebene als auch die Planung des Marketing-Mix werden behandelt. Mit Hilfe von zahlreichen kurzen Fallbeispielen werden wesentliche Aspekte des Inhaltes veranschaulicht. Die Autoren haben in der 7. Auflage alle Kapitel überarbeitet und diverse neue Praxisbeispiele aufgenommen. Bei der Markenführung wurden einige Grundlagen ergänzt.

Handbook on Customer Centricity

Handbook on Customer Centricity
Title Handbook on Customer Centricity PDF eBook
Author Robert W. Palmatier
Publisher Edward Elgar Publishing
Pages 367
Release 2019
Genre Business & Economics
ISBN 1788113608

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Drawing on the expertise of leading marketing scholars, this book provides managers and researchers with insights into the fundamentals of customer centricity and how firms can develop it. Customer centricity is not just about segmentation or short-term marketing tactics. Rather, it represents an organization-wide philosophy that focuses on the systematic and continuous alignment of the firm’s internal architecture, strategy, capabilities, and offerings with external customers.

ECKM 2019 20th European Conference on Knowledge Management 2 VOLS

ECKM 2019 20th European Conference on Knowledge Management 2 VOLS
Title ECKM 2019 20th European Conference on Knowledge Management 2 VOLS PDF eBook
Author Dr. Eduardo Tomé
Publisher Academic Conferences and publishing limited
Pages 711
Release 2019-09-05
Genre Education
ISBN 1912764334

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Tourism in the Mediterranean Sea

Tourism in the Mediterranean Sea
Title Tourism in the Mediterranean Sea PDF eBook
Author Filippo Grasso
Publisher Emerald Group Publishing
Pages 428
Release 2021-03-01
Genre Business & Economics
ISBN 1800439008

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Tourism in the Mediterranean Sea: An Italian Perspective is the product of a collaborative group of experts in the field of tourism. Academics, whose research focuses on regional tourism system governance, alongside several experts from the tourism sector, contributed to the volume with distinct issues related to the tourism industry.