A Marketer's Guide to Discretionary Income

A Marketer's Guide to Discretionary Income
Title A Marketer's Guide to Discretionary Income PDF eBook
Author
Publisher
Pages 56
Release 1985
Genre Discretionary income
ISBN

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A Marketer's Guide to Discretionary Income

A Marketer's Guide to Discretionary Income
Title A Marketer's Guide to Discretionary Income PDF eBook
Author
Publisher
Pages 56
Release 1983
Genre Discretionary income
ISBN

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This study defines discretionary income as "the amount of money that would permit a family to maintain a standard of living higher than the average of that of similar families." The size of the discretionary market, its distribution among various segments of the community and its past and present potential growth are analyzed. Marketers of consumer goods will be especially interested in the characteristics of the discretionary income bracket.

Handbook of Demographics for Marketing & Advertising

Handbook of Demographics for Marketing & Advertising
Title Handbook of Demographics for Marketing & Advertising PDF eBook
Author William Lazer
Publisher Lexington Books
Pages 342
Release 1994
Genre Business & Economics
ISBN 9780029181751

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A reference guide for business persons and academics, this handbook provides information about rapidly changing demographic, buying and living patterns of consumers. It supplies information on population dynamics, trends, and explains business implications to marketers and advertisers.

Census Catalog and Guide

Census Catalog and Guide
Title Census Catalog and Guide PDF eBook
Author United States. Bureau of the Census
Publisher
Pages 404
Release 1994
Genre United States
ISBN

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Includes subject area sections that describe all pertinent census data products available, i.e. "Business--trade and services", "Geography", "Transportation," etc.

Sports Marketing

Sports Marketing
Title Sports Marketing PDF eBook
Author Matthew D. Shank
Publisher Taylor & Francis
Pages 809
Release 2021-11-29
Genre Business & Economics
ISBN 0429641338

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Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive, and engaging introduction to sports marketing currently available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology, and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly changing international sports business environment. Chapters contain extensive real-world case studies and biographies of key industry figures, and challenging review exercises encourage the reader to reflect critically on their own knowledge and professional practice. Now in a fully revised and updated sixth edition, Sports Marketing: A Strategic Perspective includes expanded coverage of social and digital media, analytics, and ethical issues, as well as a greater number of international articles and examples. In a new feature, successful sports marketers reflect on their careers and how they progressed in the sports marketing industry. It is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice. A companion website offers additional resources for instructors and students, including an instructor’s guide, test questions, presentation slides, and useful weblinks.

Marketing Communications

Marketing Communications
Title Marketing Communications PDF eBook
Author
Publisher
Pages 708
Release 1986
Genre Advertising
ISBN

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Marketing Information Guide

Marketing Information Guide
Title Marketing Information Guide PDF eBook
Author
Publisher
Pages 712
Release 1961
Genre Marketing
ISBN

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